The Bcg Matrix Model ( 1970 ) - 923 Words

The BCG Matrix Model (1970) is used to recognize the market position for each organization and balance the cash cow for business (Harrison and St John, 2007). As the figure shown, there are four factors in the model: question marks, stars, dogs and cash cow. The Y-axis of Figure is marker growth which can evaluate the business prospects by the speed of development. The X-axis is market share which evaluate the competitive position of business (Harrison and St John, 2007). Ibis is a question marks in the hotel market which have low market share but high market growth. According to the BCG Matrix Model (1970), the cash cow is the top of market which have high market share and low market growth (Forsyth et al., 2004). If Ibis want to be a cash cow of hotel industry, it must do a series of activities to increase the profit and market share. First, the employees of Ibis need to learn more international knowledge as the strengthen globalized traveling trend. The World Tourism Commission (WTC) published a statistics which the number of international tourists will increase about 30% in 2018 because tourism become the largest and fastest growing industries (World Travel Tourism Council, 2015). By this trend, Ibis will meet more foreigners in traveling. If Ibis want to catch this trend and make better development, staffs need to have more international expertise. Ibis should make the training program about foreign culture for staffs like verbal communication and acted behavior.Show MoreRelatedBcg Growth Share Matrix772 Words   |  4 PagesDublin Institute of Technology MSc COMPUTING SCIENCE (Information Technology for Strategic Management) BCG Growth Share Matrix Research Assignment No. 2 The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model that was developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. 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The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitlyRead MoreBcg Paper1921 Words   |  8 PagesManagement BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park, Jalan Ki Hajar Dewantara, Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (aRead MoreMarketing strategy1487 Words   |  6 Pages(Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978) (48). Market maturity strategies In maturity, sales growth slows, stabilizes and starts to decline. In early maturity, it is common to employ a maintenance strategy (BCG), where the firm maintains or holds a stable marketing mix (48). Market decline strategies At some point the decline in sales approaches and then begins to exceed costs. And not just accounting costs, there are hidden costs as well; as Kotler (1965Read MoreMarketing strategies1092 Words   |  5 Pages(Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978) (48). Market maturity strategies In maturity, sales growth slows, stabilizes and starts to decline. In early maturity, it is common to employ a maintenance strategy (BCG), where the firm maintains or holds a stable marketing mix (48). Market decline strategies At some point the decline in sales approaches and then begins to exceed costs. And not just accounting costs, there are hidden costs as well; as Kotler (1965Read MoreBcg Paper1933 Words   |  8 PagesManagement BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park, Jalan Ki Hajar Dewantara, Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developedRead MoreCase Study : Management People Organization1294 Words   |  6 Pagesbut due to its product qualities and features it has become popular in international markets. Apple use all management strategies to make their company stable and strong. Its management team also focus on business theories like - SWOT analysis, BCG matrix and Porter’s competitive advantage strategy. SWOT ANALYSIS SWOT analysis is an analytical tool that is used find out the external and internal factors of the organization, like – S-strength and w-weakness are internal factors of organization. Along