The Bcg Matrix Model ( 1970 ) - 923 Words

The BCG Matrix Model (1970) is used to recognize the market position for each organization and balance the cash cow for business (Harrison and St John, 2007). As the figure shown, there are four factors in the model: question marks, stars, dogs and cash cow. The Y-axis of Figure is marker growth which can evaluate the business prospects by the speed of development. The X-axis is market share which evaluate the competitive position of business (Harrison and St John, 2007). Ibis is a question marks in the hotel market which have low market share but high market growth. According to the BCG Matrix Model (1970), the cash cow is the top of market which have high market share and low market growth (Forsyth et al., 2004). If Ibis want to be a cash cow of hotel industry, it must do a series of activities to increase the profit and market share. First, the employees of Ibis need to learn more international knowledge as the strengthen globalized traveling trend. The World Tourism Commission (WTC) published a statistics which the number of international tourists will increase about 30% in 2018 because tourism become the largest and fastest growing industries (World Travel Tourism Council, 2015). By this trend, Ibis will meet more foreigners in traveling. If Ibis want to catch this trend and make better development, staffs need to have more international expertise. Ibis should make the training program about foreign culture for staffs like verbal communication and acted behavior.Show MoreRelatedBcg Growth Share Matrix772 Words   |  4 PagesDublin Institute of Technology MSc COMPUTING SCIENCE (Information Technology for Strategic Management) BCG Growth Share Matrix Research Assignment No. 2 The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model that was developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market shareRead MoreBcg Matrix Critique1958 Words   |  8 PagesMarketing Critique: BCG Matrix Your Name Here Table of Contents Introduction 3 Concept Overview 3 Functional Critique 5 Intellectual Critique 6 Ethical Critique 7 Political Critique 8 Conclusion 8 Bibliography 9 Introduction This paper will attempt to provide a broad critique of the Boston Consulting Group Matrix in light of the ideas of Hackley (2009). In his book Marketing:A Critical Introduction, Hackley presents a framework for analysing marketing models. He suggests thatRead MoreGe Matrix1190 Words   |  5 PagesThe GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio, and which market opportunities are worthy of continued investment. Also known as the Directional Policy Matrix, the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually, the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * theRead MoreThe Bcg Matrix1694 Words   |  7 PagesBCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial amp; Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growthRead MoreBcg Matrix Analysis2570 Words   |  11 PagesBCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitlyRead MoreBcg Paper1921 Words   |  8 PagesManagement BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park, Jalan Ki Hajar Dewantara, Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (aRead MoreMarketing strategy1487 Words   |  6 Pages(Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978) (48). Market maturity strategies In maturity, sales growth slows, stabilizes and starts to decline. In early maturity, it is common to employ a maintenance strategy (BCG), where the firm maintains or holds a stable marketing mix (48). Market decline strategies At some point the decline in sales approaches and then begins to exceed costs. And not just accounting costs, there are hidden costs as well; as Kotler (1965Read MoreMarketing strategies1092 Words   |  5 Pages(Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978) (48). Market maturity strategies In maturity, sales growth slows, stabilizes and starts to decline. In early maturity, it is common to employ a maintenance strategy (BCG), where the firm maintains or holds a stable marketing mix (48). Market decline strategies At some point the decline in sales approaches and then begins to exceed costs. And not just accounting costs, there are hidden costs as well; as Kotler (1965Read MoreBcg Paper1933 Words   |  8 PagesManagement BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park, Jalan Ki Hajar Dewantara, Cikarang – Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developedRead MoreCase Study : Management People Organization1294 Words   |  6 Pagesbut due to its product qualities and features it has become popular in international markets. Apple use all management strategies to make their company stable and strong. Its management team also focus on business theories like - SWOT analysis, BCG matrix and Porter’s competitive advantage strategy. SWOT ANALYSIS SWOT analysis is an analytical tool that is used find out the external and internal factors of the organization, like – S-strength and w-weakness are internal factors of organization. Along

TEWWG Research Paper - 1206 Words

Amelia Heath Mrs. Russell AP Language 25 November 2014 The Broken Family Cycle â€Å"Like father, like son; like mother, like daughter,† right? Well in this case it’s surprisingly not. In the 1937 novel Their Eyes Were Watching God by Zora Neale Hurston, Janie Crawford, raised by her grandmother, does not follow the family cycle of getting violently raped by a white man and having a child at a young age. Family cycles are scientifically proven, stating that patterns in previous generations will most likely continue in the following generation, unless somehow prevented. Nanny, who dearly cares for Janie, is beyond protective, only because she fears for her granddaughter’s safety. In Hurston’s novel, Nanny did not have good experiences with†¦show more content†¦First being loving and passionate, the relationship turns abusive as Tea Cake takes his anger out on Janie. She does not completely break the cycle of abuse. This time, Janie does nothing. She does not fight back at all. It is not that Janie coul d not fight back. She really trusted Tea Cake to love and protect her. When she gets hit she receives an overwhelming sense of betrayal and shock (Kesler). It was truly heartbreaking. Fighting back could even make thing worse and make Tea Cake even more aggressive. Janie was so deeply in love that she couldn’t leave. Even if she wanted to, she would have nowhere to go. In many cases when the woman tries to leave, the man becomes even angrier and would threaten them (Kesler). Resisting the control of the abuser only seems to make matters worse. Just like Janie, many women are physically abused. The National Coalition Against Domestic Violence estimates that 1.3 million women are victims of physical assault by their partner each year. Nearly eighty five percent of domestic violence victims are women and females between the ages of twenty and twenty-four are at the greatest risk of partner violence. Janie was only one of the few women to be assaulted. In the 1900’s, Janie ’s time, it was even more likely that women were abused since men had more rights. One of the universal themes of literature is the idea that children suffer because of the mistakes of an earlier generation. In Janie’s case,

Biology 10 Testbank and Answers - 4176 Words

Cahpter 10 Biology, 7e (Campbell) Chapter 10: Photosynthesis Chapter Questions 1) Organisms that can exist with light as an energy source and an inorganic form of carbon and other raw materials A) are called photoautotrophs. B) do not exist in nature. C) are called heterotrophs. D) are best classified as decomposers. E) both C and D Answer: A Topic: Overview Skill: Knowledge 2) Which type of organism obtains energy by metabolizing molecules produced by other organisms? A) autotrophs B) heterotrophs C) decomposers D) B and C E) A, B, and C Answer: D Topic: Concept 10.1 Skill: Knowledge 3) The early suggestion that the oxygen (O2) liberated from plants during photosynthesis comes from water was A) first proposed by C.B.†¦show more content†¦Answer: C Topic: Concept 10.2 Skill: Knowledge 12) An outcome of this experiment was to help determine A) the relationship between heterotrophic and autotrophic organisms. B) the relationship between wavelengths of light and the rate of aerobic respiration. C) the relationship between wavelengths of light and the amount of heat released. D) the relationship between wavelengths of light and the oxygen released during photosynthesis. E) the relationship between the concentration of carbon dioxide and the rate of photosynthesis. Answer: D Topic: Concept 10.2 Skill: Knowledge 13) If you ran the same experiment without passing light through a prism, what would you predict? A) There would be no difference in results. B) The bacteria would be relatively evenly distributed along the algal filaments. C) The number of bacteria present would decrease due to an increase in the carbon dioxide concentration. D) The number of bacteria present would increase due to an increase in the carbon dioxide concentration. E) The number of bacteria would decrease due to a decrease in the temperature of the water. Answer: B Topic: Concept 10.2 Skill: Application Figure 10.1 14) Figure 10.1 shows the absorption spectrum for chlorophyll a and the action spectrum for photosynthesis. Why are they different? A) Green and yellow wavelengths inhibit the absorption of red and blue wavelengths. B) Bright sunlight destroys photosynthetic pigments. C) Oxygen given offShow MoreRelatedSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 PagesDear All, If you need any solution manual, testbank for testbooks from the list, do contact us anytime, we provide competitive prices and fast delivery after payment done. Contact us: smtbportal@gmail.com smtbportal(at)gmail(dot)com 2010 Corporate Partnership Estate and Gift Tax with HR Block TaxCut 4e Pratt Kulsrud Solution Manual 2010 Corporate Partnership Estate and Gift Tax with HR Block TaxCut 4e Pratt Kulsrud Test Bank 2010 Federal Taxation with HR Block TaxCut 4e Pratt Kulsrud

An Analysis of Effectiveness of Social Media Campaign on Buying Intent

Question: An analysis of effectiveness of social media campaign on buying intention in retail business. Answer: Introduction Background of the Research Within a very short period, the social media advertising has come a long way. As opined by Tuten and Solomon (2013), at the time of its launching in May 2005, Facebook provided its first promotional option, about which it has never been predicted thatthe social media publicity returns would be more than $8.4 billionby 2015. Hence, it can easily be said that, over the years, the growth and popularity of internet has been widespread across the world. This has significantly changed or altered the overall approach of people towards shopping. Especially, the social media tools such as Facebook, Twitter provides the platform to change the traditional way of marketing. As mentioned by Liu and Lopez (2014), Facebook has more than 700 million regular active users along with 1.5 million business pages and 30 pieces of content shared on each month. With the growth and popularity of internet, social media has significantly emerged to be one of the most prominent and innovative platform in terms of marketing and promotional activities (Noreen and Han (2015). According to Kemp, Eagle and Verne (2010), Business organizations across the globe have significantly recognized the importance of social media as a major marketing tool for influencing the overall buying behaviour or patterns among the customers. Owing to the growth of modern technologies, in terms of communication, along with the enhanced aids of information, Park and Jun (2012) observed that the modern day consumers are highly inclined towards online or internet shopping which specifically refers to the distinctive process of buying or purchasing of products and services through internet by using the social media websites. As opined by Biddle and Emmett (2011) in 2014, mobile promotion comprisedalmost 68% of the profit share of Facebook and almost 84% of the profit share of Twitter. As mentioned by Liu and Lopez (2014) in the global context, two-thirds of media promotion spend is anticipated to go to the mobile ads in 2018, which will create almost $9.1 billion sell via mobile. The growth and advancements in the field of social media is said to have an influential impact on the different life aspects of people across the globe. Social media is seen to support its users in the fields of business, advertising, marketing and education (Hudson, 2013). As mentioned by Biddle and Emmett (2011), considering the perspective of business, social media offers an effective platform for the respective buyers and business for directly interacting to each other, which makes it easy for the businesses to market their products and services among a large number of social media users across the globe. Market observations have significantly highlighted the fact that modern day consumers are seen to make progressive use of technology especially social media as a major tool for the purpose of online shopping (Grnroos, 2014). This overall process is an electronic one, which enables the respective customers in dealing with the business people for meeting their purchasing needs and requirements. Thus in this context, it can be widely said that social media plays a proactive role in this specific process, thereby allowing the business organizations to develop or maintain proficient relations with their respective consumers or buyers in the respective marketplace. Through social media marketing, business organizations and enterprises can implement advanced strategies or approaches for influencing the buying behaviour or patterns among the respective customers or consumers (Par Jun 2012). It is by the virtue of social media marketing, that business enterprises across the globe can implement new and advanced marketing strategies, which provide them with an additional advantage over that of the traditional marketing strategies or approaches. Through proper utilization of the innovative marketing platform provided by social media, business organizations can substantially convey the overall benefits of their products and services to their customers thereby attracting more customers towards their products and services. In this respect, it can be said that the social media platforms enable the business organizations across the globe to develop a long-term relationship with their customers, which in turn facilitates the generation of customer trust a nd loyalty. This enables the organizations to influence the buying or purchasing behaviour among their respective customers or buyers in the market. Social media platforms also enable the business organizations and enterprises to enhance the levels and quality of their customer services and facilities. Through the proper incorporation of social media in their marketing and promotional activities, business organizations across the globe can essentially improve and enhance the levels and quality of their customer support and services (Noreen, 2015). The social media websites enable the organizations to offer quick responses and support to the respective customer or consumer queries, which result in the generation of high satisfaction levels of the customers. In addition, through social media marketing campaigns, organizations can also gather the necessary feedbacks from customers regarding the offered products and services. This enables the organizations to make the necessary changes to their prod ucts and services as per the needs and requirements of the customers for positively influencing their buying behaviour towards the products and services offered by the respective organization (Subramani Rajagopalan, 2013). This research will aim in exploring and analysing the impacts which social media marketing has on the consumer buying behaviour in the retail business of UK. Research Rationale: With the modern marketing campaigns, social media marketing campaigning is making the retail customers change their perception towards the buying process as well the purchasing decision, which may have an impact on the competitive nature of the retail firms operating in the UK. Therefore, with constant brand visualization in these social media websites, people gets attracted toward the brand and take a buying decision ultimately (Sashi, 2012). The degree of influences on the consumer is of utmost importance Promotion through social media is a new marketing strategy for an organization and is essentially a part of online marketing. Moreover, from the perspective of the company, it is important to mention that, it requires a huge amount of cost for buying the digital space of the social media websites. Therefore, it is important to evaluate the effectiveness of the social media marketing for creating awareness about the brand among the prospective consumers. According to the view of Noreen and Han, (2015), promotional and marketing activities in traditional media has been effectively used by corporate and organizations around the world. A number of companies have successfully utilized the traditional media i.e. print media and advertisements through hoarding and banners. They have used those in making the brand popular among the targeted consumer for in-numerous numbers of organizations around the world. Therefore, it is important to throw some light and research in the quiet new marketing strategy through social media for its influence in creating consumer-buying decisions. Importance of the Research: The promotions through the social medium are at the nascent stage, that organizations around the world are using extensively. As per the reports published by Kadie Regan an internet analysts, it is estimated that more than billion will be actively using social media by 2020 around the world (Noreen and Han, 2015). Thus, this portrays the fact of the inherent potential of the social media to be one of the most sought after platforms for the corporate for promotional and marketing platform. However, at the same time, it is important to understand the effectiveness of the medium to create a positive influence on the overall decision-making the process of the consumers for the promotional activities that are done through the online social media platforms. Research Aims and Objective: Research Aims: The main aim of this research study is to evaluate the effectiveness of introducing social media marketing campaigns for the analysis of the consumer buying intention for the retail business in the UK. Research Objectives: The main objectives of the report, which this particular research paper will try to investigate, are mentioned below: i) To evaluate the effectiveness of social media campaigns in the retail business in the UK ii) To investigate the impacts of social media campaigning on the buying behaviour of the customers in retail business in the UK iii) To explore the relationship between social media marketing and sales performance of the retail business in the UK iv)To explore the advantages of social media marketing over the traditional marketing campaigns in the retail business Research Questions: The research questions that the entire research activity will try to answer are mentioned below: 1) What is the possibility of social media becoming one of the most sought after promotional platforms by the organizations and marketers? 2) What are the different techniques that are adopted by corporate and organizations for promoting their respective brand through a social medium? 3) What is the extent to which the marketing activities through social media can enable a positive buying intention among the prospective consumer base? Research Structure: A research must be done in a proper structure so that the all the relevant steps for conducting a research can be done and presented in an effective manner. So a proper approach to the research structure is followed in this case. The research structure which will be followed for conducting this research, titled, evaluating the Effectiveness of Social Media Campaign on Buying Intention is given below: References Books: Evans, D. (2008).Social media marketing. Indianapolis, Ind.: Wiley. Samli, A. (2013).International consumer behaviour in the 21st Century. New York, NY: Springer. Tuten, T. and Solomon, M. (2013).Social media marketing. Boston: Pearson. Journals: Artusi, M. and Maurizzi, A. (2011). The involvement process through social media in 2010 UK elections: is it a real Facebook-based participation?.International Journal of Technology Marketing, 6(4), p.305. Grnroos, C., (2014). From marketing mix to relationship marketing: towards a paradigm shift in marketing.Management decision,32(2), pp.4-20. Subramani, M.R. and Rajagopalan, B., (2013). Knowledge-sharing and influence in online social networks via viral marketing.Communications of the ACM,46(12), pp.300-307. Sashi, C.M., (2012). Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), pp.253-272. Hudson, S. and Thal, K. (2013). The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing.Journal of Travel Tourism Marketing, 30(1-2), pp.156-160. Research Questions: