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Thursday, August 27, 2020
Evolution of Business Theories Essay Example | Topics and Well Written Essays - 1000 words
Development of Business Theories - Essay Example Association of Business Environments The term business condition can be basically characterized as a lot of prudent, social, political, legitimate, and institutional conditions which are unmanageable in nature, and impact the everyday presentation of an association. The structure of business condition has two significant parts including interior condition and outside condition. As indicated by Daft and Marcic (2010), inside condition contains man, material, cash, apparatus, and the executives and it is as a rule inside the control of business; though, outside condition speaks to factors which are outside the ability to control of the association (pp.47-48). The outer condition is again subcategorized into two, for example, large scale condition and small scale condition. Providers, clients, showcase middle people, contenders, and open comprise smaller scale condition while large scale condition incorporates monetary, socio-social, innovative, segment, and universal situations. For th e most part, outer situations of associations, especially that of global enterprises, identify with one another paying little mind to their modern contrasts. As indicated by Bird and Stevens, ââ¬Å"increasingly, a recognizable and homogeneous gathering is rising in any event inside the world business communityâ⬠(refered to in Samovar, Porter, and McDaniel, 2009, p.11). Scientists contend that multifaceted contrasts might possibly impact the association of business situations, on the grounds that social components to a great extent digress from locale to area. These days, an elevated level cooperation is seen among business conditions. Industrialization and urbanization along with the rise of data innovation give unending chances to business houses; and accordingly, present day firms will in general extend universally. Thus, various global plans of action created including import/send out organizations, franchisee models, joint endeavors, outside direct speculations, and merge rs and acquisitions. Every one of these models requires communication of business situations. As Maznevski, Steger, and Amann (2007) remark, present day business the board is a much intricate assignment; and decent variety, visit showcase pattern changes, and vagueness are the significant drivers of this multifaceted nature. This unpredictability thus prompts vulnerability in regards to future. Numerous administration specialists are of the view that worldwide association can have an incredible job in decreasing current business unpredictability. Subsequently, various associations have as of late embraced an intuitive business style where its outer surroundings speak with one another. This expanded cooperation of business conditions helps associations to successfully foresee future patterns and quickly react to unanticipated possibilities. Likewise, business environmentsââ¬â¢ associations have incredibly supported firms to evade undesirable market rivalry and in this manner to tr im down superfluous operational costs. Besides, this arrangement would help organizations to effortlessly arrive at worldwide clients and increment the land inclusion of the business. In this manner obviously, cooperation of all business conditions has prompted the advancement of a globalized business condition, which offers unending open doors for present day associations. Business Theories While investigating the advanced business period, the old worldview of strategic policies appears to be ineffective on the grounds that market and market patterns have been outstandingly changed in the course of recent decades. These days
Saturday, August 22, 2020
Friedrich Nietzsche a Philosopher in Society Essay
Friedrich Nietzsche a Philosopher in Society - Essay Example This paper investigates that patriotism is the conviction that gatherings of individuals are bound together by regional, social and (some of the time) ethnic connections (Glossary, on the web). Free enterprise is a monetary framework wherein the creation and dissemination of merchandise rely upon contributed private capital and benefit making. Strategically, this implies the strength of private proprietors of capital and creation for benefit. By expansion, 'private enterprise' has likewise taken in the conviction that administration ought to have nothing to do with the economy (Glossary, on the web). Private enterprise is a type of government for a country state, or for an association wherein all the residents have a vote or voice in molding strategy (Democracy, on the web). Communism is a political and monetary hypothesis of social association that advocates that the network in general should claim and control the methods for creation (Glossary, on the web). Conservatism is a politi cal way of thinking or demeanor that accentuates regard for customary foundations, doubt of government activism and restriction to abrupt change in the built up request (Glossary, on the web). Radicalism is a term that picked up criticalness in the nineteenth century when it implied the constraining of government power and the expansion of social change (Glossary, on the web). ... Very Human, Daybreak, The Gay Science, Thus Spoke Zarathustra, Beyond Good and Evil, On the Genealogy of Morals, The Case of Wagner, The Twilight of the Idols, The Antichrist, Ecce Homo, Nietzsche Contra Wagner, and The Will to Power (Friedrich Nietzsche an, on the web). Friedrich Nietzsche is well known for his dismissal of Christianity (Friedrich Nietzsche b, on the web). He portrayed Christianity as a skeptical religion since it sidestepped the test of discovering importance in natural life, making rather a profound projection where mortality and enduring were expelled rather than rose above. He accepted agnosticism came about because of the demise of God, and demanded that it was something to be survived, by returning importance to a monistic reality. He looked for rather an even minded vision, as opposed to the unmistakable impact of Schopenhauer's infinite vision (Nihilism, on the web). He is additionally renowned for his concept of will to control. Trusts in a higher condition of being after death are clarified as pay for disappointments in this life. The well known view about the demise of God came about because of his perceptions of the development from conventional convictions to a trust of science and business. Nietzsche analyzed Christianity and Socialism as beliefs of the little men, where pardons for shortcoming marched as good standards. John Stuart Mill's liberal equitable humanism was an objective for hatred, and he called Mill that idiot (Friedrich Nietzsche b, on the web).
Friday, August 21, 2020
Communicating in Forums – Anthony’s Dilemma
Imparting In Forums â⬠Anthony's Dilemma Carla Landes Gen/105 September 25, 2011 Arianne P. Bellizaire Communicating In Forums â⬠Anthony's Dilemma To me, it is significant when talking in class gatherings that I pick my comprehensive expressing great. One ought to never make suppositions when imparting in gatherings and expression remarks as though in a ââ¬Å"professionalâ⬠setting. When posting the greater part of my reactions to conversation questions, I attempt to address a particular individual and as a rule not the whole class and base my reaction accordingly.The first mistake that I feel Anthony made in his reaction to the class was ââ¬Å"Hi folks. â⬠It shows up in the expressing of his welcome that Anthony accepted the class was all male. Despite the fact that, this appears to some degree chauvinist, I anyway would not dislike this sort of welcome per state as it is normally a sexual orientation amicable welcome. I do feel that the remainder of Anthony's re action with respect to his involvement with the organization meeting was very misogynist, in particular, how Anthony was shocked that the female or ââ¬Å"ladyâ⬠as he called her had ââ¬Å"many great thingsâ⬠to say.I by and by would not have referenced the sexual orientation of the speaker, however just alluded to the ââ¬Å"speakerâ⬠at the gathering. A large portion of Anthony's conversation reaction concentrates more in setting with guys going to this gathering just by utilizing a portion of his illustrative expressions, for example, ââ¬Å"the old fashioned boysâ⬠and just referenced the male administrators, which would lead one to accept there were no female supervisors present. Anthony ought to have utilized language, for example, ââ¬Å"Hi Classâ⬠or Hi All. â⬠Also, Anthony could have been increasingly comprehensive with his portrayals of the supervisors, for example, ââ¬Å"The directors and their families.I would imagine that Anthony's anxie ty over not insulting anybody to me shows that had he had an eye to eye discussion in a similar language, the reaction might not have been deciphered as misogynist. Anthony could have explained himself contrastingly in his reaction. Taking everything into account, Anthony's reaction was non-comprehensive language and stating. His first error and my guidance to Anthony would be never surge when imparting in a gathering discussion. Rather than hurrying through the task, Anthony ought to have stood by to post his reaction. Pick expressing cautiously and keep conclusions and feelings separate from the post.
Tuesday, May 26, 2020
The Bcg Matrix Model ( 1970 ) - 923 Words
The BCG Matrix Model (1970) is used to recognize the market position for each organization and balance the cash cow for business (Harrison and St John, 2007). As the figure shown, there are four factors in the model: question marks, stars, dogs and cash cow. The Y-axis of Figure is marker growth which can evaluate the business prospects by the speed of development. The X-axis is market share which evaluate the competitive position of business (Harrison and St John, 2007). Ibis is a question marks in the hotel market which have low market share but high market growth. According to the BCG Matrix Model (1970), the cash cow is the top of market which have high market share and low market growth (Forsyth et al., 2004). If Ibis want to be a cash cow of hotel industry, it must do a series of activities to increase the profit and market share. First, the employees of Ibis need to learn more international knowledge as the strengthen globalized traveling trend. The World Tourism Commission (WTC) published a statistics which the number of international tourists will increase about 30% in 2018 because tourism become the largest and fastest growing industries (World Travel Tourism Council, 2015). By this trend, Ibis will meet more foreigners in traveling. If Ibis want to catch this trend and make better development, staffs need to have more international expertise. Ibis should make the training program about foreign culture for staffs like verbal communication and acted behavior.Show MoreRelatedBcg Growth Share Matrix772 Words à |à 4 PagesDublin Institute of Technology MSc COMPUTING SCIENCE (Information Technology for Strategic Management) BCG Growth Share Matrix Research Assignment No. 2 The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model that was developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market shareRead MoreBcg Matrix Critique1958 Words à |à 8 PagesMarketing Critique: BCG Matrix Your Name Here Table of Contents Introduction 3 Concept Overview 3 Functional Critique 5 Intellectual Critique 6 Ethical Critique 7 Political Critique 8 Conclusion 8 Bibliography 9 Introduction This paper will attempt to provide a broad critique of the Boston Consulting Group Matrix in light of the ideas of Hackley (2009). In his book Marketing:A Critical Introduction, Hackley presents a framework for analysing marketing models. He suggests thatRead MoreGe Matrix1190 Words à |à 5 PagesThe GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio, and which market opportunities are worthy of continued investment. Also known as the Directional Policy Matrix, the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually, the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * theRead MoreThe Bcg Matrix1694 Words à |à 7 PagesBCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial amp; Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970ââ¬â¢s. It is a well known tool for a marketing manager. It is based on the observation that a companyââ¬â¢s business units can be classified into four main categories based on combinations of market growthRead MoreBcg Matrix Analysis2570 Words à |à 11 PagesBCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitlyRead MoreBcg Paper1921 Words à |à 8 PagesManagement BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park, Jalan Ki Hajar Dewantara, Cikarang ââ¬â Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (aRead MoreMarketing strategy1487 Words à |à 6 Pages(Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978) (48). Market maturity strategies In maturity, sales growth slows, stabilizes and starts to decline. In early maturity, it is common to employ a maintenance strategy (BCG), where the firm maintains or holds a stable marketing mix (48). Market decline strategies At some point the decline in sales approaches and then begins to exceed costs. And not just accounting costs, there are hidden costs as well; as Kotler (1965Read MoreMarketing strategies1092 Words à |à 5 Pages(Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978) (48). Market maturity strategies In maturity, sales growth slows, stabilizes and starts to decline. In early maturity, it is common to employ a maintenance strategy (BCG), where the firm maintains or holds a stable marketing mix (48). Market decline strategies At some point the decline in sales approaches and then begins to exceed costs. And not just accounting costs, there are hidden costs as well; as Kotler (1965Read MoreBcg Paper1933 Words à |à 8 PagesManagement BCG Matrix Written by : Afringga Qurani A.S. (008201100114) Dery Apriani S. (008201100033) Firdausi Fananiar (008201100086) Mutmainnah Hauliyah (008201100120) Putri Azizah S. (008201100023) Rizqi Mulia Raya (008201100106) Lecturer : Mr. Irfan Habsjah Class : Accounting 2 President University Jababeka Education Park, Jalan Ki Hajar Dewantara, Cikarang ââ¬â Bekasi 17550 BCG Matrix Definition of BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developedRead MoreCase Study : Management People Organization1294 Words à |à 6 Pagesbut due to its product qualities and features it has become popular in international markets. Apple use all management strategies to make their company stable and strong. Its management team also focus on business theories like - SWOT analysis, BCG matrix and Porterââ¬â¢s competitive advantage strategy. SWOT ANALYSIS SWOT analysis is an analytical tool that is used find out the external and internal factors of the organization, like ââ¬â S-strength and w-weakness are internal factors of organization. Along
Friday, May 15, 2020
TEWWG Research Paper - 1206 Words
Amelia Heath Mrs. Russell AP Language 25 November 2014 The Broken Family Cycle ââ¬Å"Like father, like son; like mother, like daughter,â⬠right? Well in this case itââ¬â¢s surprisingly not. In the 1937 novel Their Eyes Were Watching God by Zora Neale Hurston, Janie Crawford, raised by her grandmother, does not follow the family cycle of getting violently raped by a white man and having a child at a young age. Family cycles are scientifically proven, stating that patterns in previous generations will most likely continue in the following generation, unless somehow prevented. Nanny, who dearly cares for Janie, is beyond protective, only because she fears for her granddaughterââ¬â¢s safety. In Hurstonââ¬â¢s novel, Nanny did not have good experiences withâ⬠¦show more contentâ⬠¦First being loving and passionate, the relationship turns abusive as Tea Cake takes his anger out on Janie. She does not completely break the cycle of abuse. This time, Janie does nothing. She does not fight back at all. It is not that Janie coul d not fight back. She really trusted Tea Cake to love and protect her. When she gets hit she receives an overwhelming sense of betrayal and shock (Kesler). It was truly heartbreaking. Fighting back could even make thing worse and make Tea Cake even more aggressive. Janie was so deeply in love that she couldnââ¬â¢t leave. Even if she wanted to, she would have nowhere to go. In many cases when the woman tries to leave, the man becomes even angrier and would threaten them (Kesler). Resisting the control of the abuser only seems to make matters worse. Just like Janie, many women are physically abused. The National Coalition Against Domestic Violence estimates that 1.3 million women are victims of physical assault by their partner each year. Nearly eighty five percent of domestic violence victims are women and females between the ages of twenty and twenty-four are at the greatest risk of partner violence. Janie was only one of the few women to be assaulted. In the 1900ââ¬â¢s, Janie ââ¬â¢s time, it was even more likely that women were abused since men had more rights. One of the universal themes of literature is the idea that children suffer because of the mistakes of an earlier generation. In Janieââ¬â¢s case,
Wednesday, May 6, 2020
Biology 10 Testbank and Answers - 4176 Words
Cahpter 10 Biology, 7e (Campbell) Chapter 10: Photosynthesis Chapter Questions 1) Organisms that can exist with light as an energy source and an inorganic form of carbon and other raw materials A) are called photoautotrophs. B) do not exist in nature. C) are called heterotrophs. D) are best classified as decomposers. E) both C and D Answer: A Topic: Overview Skill: Knowledge 2) Which type of organism obtains energy by metabolizing molecules produced by other organisms? A) autotrophs B) heterotrophs C) decomposers D) B and C E) A, B, and C Answer: D Topic: Concept 10.1 Skill: Knowledge 3) The early suggestion that the oxygen (O2) liberated from plants during photosynthesis comes from water was A) first proposed by C.B.â⬠¦show more contentâ⬠¦Answer: C Topic: Concept 10.2 Skill: Knowledge 12) An outcome of this experiment was to help determine A) the relationship between heterotrophic and autotrophic organisms. B) the relationship between wavelengths of light and the rate of aerobic respiration. C) the relationship between wavelengths of light and the amount of heat released. D) the relationship between wavelengths of light and the oxygen released during photosynthesis. E) the relationship between the concentration of carbon dioxide and the rate of photosynthesis. Answer: D Topic: Concept 10.2 Skill: Knowledge 13) If you ran the same experiment without passing light through a prism, what would you predict? A) There would be no difference in results. B) The bacteria would be relatively evenly distributed along the algal filaments. C) The number of bacteria present would decrease due to an increase in the carbon dioxide concentration. D) The number of bacteria present would increase due to an increase in the carbon dioxide concentration. E) The number of bacteria would decrease due to a decrease in the temperature of the water. Answer: B Topic: Concept 10.2 Skill: Application Figure 10.1 14) Figure 10.1 shows the absorption spectrum for chlorophyll a and the action spectrum for photosynthesis. Why are they different? A) Green and yellow wavelengths inhibit the absorption of red and blue wavelengths. B) Bright sunlight destroys photosynthetic pigments. C) Oxygen given offShow MoreRelatedSolution Manual, Test Bank and Instructor Manuals34836 Words à |à 140 PagesDear All, If you need any solution manual, testbank for testbooks from the list, do contact us anytime, we provide competitive prices and fast delivery after payment done. Contact us: smtbportal@gmail.com smtbportal(at)gmail(dot)com 2010 Corporate Partnership Estate and Gift Tax with HR Block TaxCut 4e Pratt Kulsrud Solution Manual 2010 Corporate Partnership Estate and Gift Tax with HR Block TaxCut 4e Pratt Kulsrud Test Bank 2010 Federal Taxation with HR Block TaxCut 4e Pratt Kulsrud
Tuesday, May 5, 2020
An Analysis of Effectiveness of Social Media Campaign on Buying Intent
Question: An analysis of effectiveness of social media campaign on buying intention in retail business. Answer: Introduction Background of the Research Within a very short period, the social media advertising has come a long way. As opined by Tuten and Solomon (2013), at the time of its launching in May 2005, Facebook provided its first promotional option, about which it has never been predicted thatthe social media publicity returns would be more than $8.4 billionby 2015. Hence, it can easily be said that, over the years, the growth and popularity of internet has been widespread across the world. This has significantly changed or altered the overall approach of people towards shopping. Especially, the social media tools such as Facebook, Twitter provides the platform to change the traditional way of marketing. As mentioned by Liu and Lopez (2014), Facebook has more than 700 million regular active users along with 1.5 million business pages and 30 pieces of content shared on each month. With the growth and popularity of internet, social media has significantly emerged to be one of the most prominent and innovative platform in terms of marketing and promotional activities (Noreen and Han (2015). According to Kemp, Eagle and Verne (2010), Business organizations across the globe have significantly recognized the importance of social media as a major marketing tool for influencing the overall buying behaviour or patterns among the customers. Owing to the growth of modern technologies, in terms of communication, along with the enhanced aids of information, Park and Jun (2012) observed that the modern day consumers are highly inclined towards online or internet shopping which specifically refers to the distinctive process of buying or purchasing of products and services through internet by using the social media websites. As opined by Biddle and Emmett (2011) in 2014, mobile promotion comprisedalmost 68% of the profit share of Facebook and almost 84% of the profit share of Twitter. As mentioned by Liu and Lopez (2014) in the global context, two-thirds of media promotion spend is anticipated to go to the mobile ads in 2018, which will create almost $9.1 billion sell via mobile. The growth and advancements in the field of social media is said to have an influential impact on the different life aspects of people across the globe. Social media is seen to support its users in the fields of business, advertising, marketing and education (Hudson, 2013). As mentioned by Biddle and Emmett (2011), considering the perspective of business, social media offers an effective platform for the respective buyers and business for directly interacting to each other, which makes it easy for the businesses to market their products and services among a large number of social media users across the globe. Market observations have significantly highlighted the fact that modern day consumers are seen to make progressive use of technology especially social media as a major tool for the purpose of online shopping (Grnroos, 2014). This overall process is an electronic one, which enables the respective customers in dealing with the business people for meeting their purchasing needs and requirements. Thus in this context, it can be widely said that social media plays a proactive role in this specific process, thereby allowing the business organizations to develop or maintain proficient relations with their respective consumers or buyers in the respective marketplace. Through social media marketing, business organizations and enterprises can implement advanced strategies or approaches for influencing the buying behaviour or patterns among the respective customers or consumers (Par Jun 2012). It is by the virtue of social media marketing, that business enterprises across the globe can implement new and advanced marketing strategies, which provide them with an additional advantage over that of the traditional marketing strategies or approaches. Through proper utilization of the innovative marketing platform provided by social media, business organizations can substantially convey the overall benefits of their products and services to their customers thereby attracting more customers towards their products and services. In this respect, it can be said that the social media platforms enable the business organizations across the globe to develop a long-term relationship with their customers, which in turn facilitates the generation of customer trust a nd loyalty. This enables the organizations to influence the buying or purchasing behaviour among their respective customers or buyers in the market. Social media platforms also enable the business organizations and enterprises to enhance the levels and quality of their customer services and facilities. Through the proper incorporation of social media in their marketing and promotional activities, business organizations across the globe can essentially improve and enhance the levels and quality of their customer support and services (Noreen, 2015). The social media websites enable the organizations to offer quick responses and support to the respective customer or consumer queries, which result in the generation of high satisfaction levels of the customers. In addition, through social media marketing campaigns, organizations can also gather the necessary feedbacks from customers regarding the offered products and services. This enables the organizations to make the necessary changes to their prod ucts and services as per the needs and requirements of the customers for positively influencing their buying behaviour towards the products and services offered by the respective organization (Subramani Rajagopalan, 2013). This research will aim in exploring and analysing the impacts which social media marketing has on the consumer buying behaviour in the retail business of UK. Research Rationale: With the modern marketing campaigns, social media marketing campaigning is making the retail customers change their perception towards the buying process as well the purchasing decision, which may have an impact on the competitive nature of the retail firms operating in the UK. Therefore, with constant brand visualization in these social media websites, people gets attracted toward the brand and take a buying decision ultimately (Sashi, 2012). The degree of influences on the consumer is of utmost importance Promotion through social media is a new marketing strategy for an organization and is essentially a part of online marketing. Moreover, from the perspective of the company, it is important to mention that, it requires a huge amount of cost for buying the digital space of the social media websites. Therefore, it is important to evaluate the effectiveness of the social media marketing for creating awareness about the brand among the prospective consumers. According to the view of Noreen and Han, (2015), promotional and marketing activities in traditional media has been effectively used by corporate and organizations around the world. A number of companies have successfully utilized the traditional media i.e. print media and advertisements through hoarding and banners. They have used those in making the brand popular among the targeted consumer for in-numerous numbers of organizations around the world. Therefore, it is important to throw some light and research in the quiet new marketing strategy through social media for its influence in creating consumer-buying decisions. Importance of the Research: The promotions through the social medium are at the nascent stage, that organizations around the world are using extensively. As per the reports published by Kadie Regan an internet analysts, it is estimated that more than billion will be actively using social media by 2020 around the world (Noreen and Han, 2015). Thus, this portrays the fact of the inherent potential of the social media to be one of the most sought after platforms for the corporate for promotional and marketing platform. However, at the same time, it is important to understand the effectiveness of the medium to create a positive influence on the overall decision-making the process of the consumers for the promotional activities that are done through the online social media platforms. Research Aims and Objective: Research Aims: The main aim of this research study is to evaluate the effectiveness of introducing social media marketing campaigns for the analysis of the consumer buying intention for the retail business in the UK. Research Objectives: The main objectives of the report, which this particular research paper will try to investigate, are mentioned below: i) To evaluate the effectiveness of social media campaigns in the retail business in the UK ii) To investigate the impacts of social media campaigning on the buying behaviour of the customers in retail business in the UK iii) To explore the relationship between social media marketing and sales performance of the retail business in the UK iv)To explore the advantages of social media marketing over the traditional marketing campaigns in the retail business Research Questions: The research questions that the entire research activity will try to answer are mentioned below: 1) What is the possibility of social media becoming one of the most sought after promotional platforms by the organizations and marketers? 2) What are the different techniques that are adopted by corporate and organizations for promoting their respective brand through a social medium? 3) What is the extent to which the marketing activities through social media can enable a positive buying intention among the prospective consumer base? Research Structure: A research must be done in a proper structure so that the all the relevant steps for conducting a research can be done and presented in an effective manner. So a proper approach to the research structure is followed in this case. The research structure which will be followed for conducting this research, titled, evaluating the Effectiveness of Social Media Campaign on Buying Intention is given below: References Books: Evans, D. (2008).Social media marketing. Indianapolis, Ind.: Wiley. Samli, A. (2013).International consumer behaviour in the 21st Century. New York, NY: Springer. Tuten, T. and Solomon, M. (2013).Social media marketing. Boston: Pearson. Journals: Artusi, M. and Maurizzi, A. (2011). The involvement process through social media in 2010 UK elections: is it a real Facebook-based participation?.International Journal of Technology Marketing, 6(4), p.305. Grnroos, C., (2014). From marketing mix to relationship marketing: towards a paradigm shift in marketing.Management decision,32(2), pp.4-20. Subramani, M.R. and Rajagopalan, B., (2013). Knowledge-sharing and influence in online social networks via viral marketing.Communications of the ACM,46(12), pp.300-307. Sashi, C.M., (2012). Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), pp.253-272. Hudson, S. and Thal, K. (2013). The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing.Journal of Travel Tourism Marketing, 30(1-2), pp.156-160. Research Questions:
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