Qantas worlds leading long distance airways

Qantas worlds leading long distance airwaysThe Business Case Analysis Qantas AirwaysQantas is recognized as the worlds leading long distance airways which was establish in Queensland in 1920, being the second oldest airlines of the world. Today, the airways provide fledge go across a network of 173 destinations in 42 countries c all overing all over the world with approximately 35,000 employees. The Qantas radical also put ups subsidiary businesses such(prenominal) as budget airlines, Jetstar, and other businesses in specialist services Qantas Catering and Qantas Holidays (Qantas, 2010). To analyze the changes and challenges that Qantas confronts in the marketing today, we should identify the range of products and services available by using Marketing Mix concept. Then, we will analyze the opportunities that may be available over the next 5 to 10 year by using SWOT Analysis.Lake (n.d) indicated that the marketing mix, or called as 4 Ps, is the combination of marketing elements t hat be utilize to serve customers and companionship goal. The company offers are controlled by the hook up withing variables in marketing Product, Price, Place (Distribution) and Promotion. For Qantas Airways case, their marketing mix tush conclude as followProductQantas offers a wide range of products and services including bountifulness brand, Qantas, and low cost brand, Jetstar. Qantas has divided in to foreign and domestic fledge. In term of international flights, Qantas offers first, business, premium economy and economic class, which passengers receive different services of seat, dining, and amenity collections as they paid. In case of domestic flight, Qantas offers two travel classes Business and Economy. Domestic inflight services include meals, snacks and audio-visual entertainment. Qantas Cityflyer provides passengers travelling between Brisbane, Adelaide, Canberra, Perth, Melbourne and Sydney added more flights and seats than other airways with extra services s uch as favorable bare-assedspapers on morning and complimentary wine and beer after 4pm weekdays.Jetstar is a low cost airline in Asia-Pacific and Australia. In Australia, its operation is entirely owned by Qantas Group. In Asia, the Qantas Group has wide the brand with their investments in Jetstar Asia (based in Singapore) and Jetstar Pacific (Vietnam). As a result, Jetstars operations have covered 50 destinations across South East Asia and Asia Pacific.Moreover, Qantas also offer non-flying businesses, which are and Qantas holiday and Qantas catering, making perfect products and services for traveling customers and other airlines businesses.PriceThe prices of flights are different according to the distance of destinations and the class of seat customers selected. Especially, for Jetstar, its prices are competitive with other low-cost airlines that make enormous profits to the company. As its prices are versatile, customers move make a decision based on the services Airlines of fered. In addition, for Qantas holiday, it also offers Price Promise program that customers can get guaranteed low prices on transfers, car hire, hotel or activities when they book on Qantas.com. Qantas will couple on price rate and give 1000 extra points to customers who find another website which provide better rate than Qantas.Place or Distribution channelCustomers can book their flights via motley different channels which are Qantas.com, Teleph oneness sales, Qantas travel Centers, Qantas aerodrome locations and other travel agencies. Customers also can manage their flight via the website and their meandering(a) phone.PromotionThere are many kinds of promotions to encourage sales such as discount air fare, buy one ticket get one free tickets, upgrading seat and loyalty program Frequent Flyer member.Frequent Flyer program is very popular in airlines industry. Qantas offers three levels of memberships which are Silver, currency and platinum, excluding Bronze entry level. Each membership has different privileges Qantas Club and business/First counters, additional kilograms for baggage allowance, point bonus, priority check in and so on. The higher membership level the better privileges members can receive and earn awards.After we identified 4 Ps for Qantas, we will analyze the SWOT outline to better understanding the organization. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are internal factors that the company can control, while Opportunities and Threats are external possibilities which fatality more company efforts support opportunities, or prevent and reduce threats.StrengthsStrong corporate imageQantas is the leader airways in Australia domestic and international and renowned as the second oldest airways. Moreover, the company is outstanding in strategic markets which are Asia-pacific and Western Europe.Frequent Flyer ProgramQantas Frequent Flyer program, the most popular and largest airways loyalty pr ogram in Southern tell of the world, possess approximately 6.8 million customers with more than 400 partners. This is an important marketing system to retain customers and crate brand loyalty to new passengers.Excellent customer serviceQantas is devoted to offer passenger with a wide-range of outstanding services. It employs more than 700 international customer service managers and supervisors. Over 1,600 First and Business flight attendants were selected by their product knowledge and extensive service experience and trained to offer a premium service to passengers. Also, many flight attendants are multi-lingual. They can blab a lean of languages such as French, Italian, German, Korean, Japanese, Spanish, Mandarin, Cantonese, and so on. Furthermore, Qantas also has recognition for using inflight defibrillators and also on-board airplanes provide physician kits which include medication and medication.Corporate brotherly responsibilityQantas are worried about the concern of envi ronment changing and are dedicated to manage its operations and development in an environmentally sustainable approach.They have launched the program Fly Carbon Neutral program to evoke people concerning on reducing carbon emissions that passengers can contribute small heart of money to offset their flight emissions.The Qantas group established the Qantas Environment and Fuel Conservation group to responsible for environment issues. They have decreased aircraft noise some airports, provided suggestion on acquisition assessment of new aircraft and new businesses, applied environmentally practices and performance, and to name but few.In addition, the company also donated to support various not-for-profit programs or organizations such as Great Barrier Reef Foundation, Flora and Fauna International, Clean up Australia Day, and so on.Versatile businessesApart from its master(prenominal) business, debauched Activity, Qantas also has invested in non-flying activities which are food ca tering, travel agency, airport and aircraft engineering that enable them to increase the companys profits and represent new opportunities to its present business.A spate of flight and routesThere are many routes covering worldwide provided by Qantas. Qantas group operate approximately 5300 flight a week including nearly 60 cities domestically and over 900 fights per week in 173 destinations in 42 countries. This help the Airways is recognized in many countries and expand its market share.Dual brand strategyQantas Group can cover a wide group of customers because it offers premium brand, Qantas, and low-cost brand, Jetstar. This creativity allowed Qantas to take advantage of target budget passenger and premium travelers to boost its profits and fulfill level of operation.WeaknessesEmployees raceQantas had conflicts with its engineers in reaching an agreement on a wage dispute earlier in 2008. However, via media was finally completed with a predictable annual wage raised between4 t o 5.8 %(Brigden, 2009). This is an important issue if it occurs again employees will have negative trust to the company that brings negative effects to overall operations.Dependence on single marketIn spite of expanding to international region, Qantas still depends on the domestic market for its main revenues. This over-dependence on single market leaves the Airways vulnerable to any politics situation or economic depression and in Australia.Spiraling costsAlthough in 2008 Qantas group has provided strategies to reduce the impact of increasing fuel costs, it was forced to cut down other operations cost such as jobs and flight capacity to put out competitive position in the market.OpportunitiesOpen Skies AgreementThere were many efforts between Australia and other nations such as the US, New Zealand, and so on to respect an open skies agreement. As a result, it has created new opportunities to operate unrestricted capacity over any routing they choose and with as many flights as th ey desire in beyond markets.Asia-Pacific potential marketAccording to Datamonitor (2009), The Asia-pacific airlines industry had been buzz offing at a healthy rate over 2005-2008, but showed a decline in 2009. This will increase once again in 2010Experts also predicted that the industrys volume is likely to increase to 794.3 million passengers by the end of 2013, showing a mix annual growth rate of8.6% for 2008-2013 period. Therefore, there will be enormous opportunities to increase company revenues and profits.Utilization new technologyTechnology is improving nowadays. The Airways can utilize it in many ways including increasing the service to customers and improving aircrafts design. In November 2009, Qantas reveal the project, which will begin in the mid-2010, to renovate domestic airport sign in times for passengers at Cityflyer ports across Australia. The membership cards including intelligent chip that can transform the data inside into personal boarding passes united to t he bag tags, and allow passengers to swipe their card on a reader and pass to an easy baggage drop. Non-frequent flyers will also satisfy with major upgrades to their check-in by using hosted kiosks and rapid bag drop.Strategic AllianceThe growth of strategic alliances is expected to bring about several returns including an extended route network, more frequent flights and Frequent Flyer passengers and cost and efficiency benefits.ThreatsExcessive competitionLow-cost airlines have become the main competitor of Qantas. Craigie and Bekiaris (2010) stated that Air Asia commenced flight between the Gold Coast, Perth, Melbourne, and Kuala Lumpur. In addition, Tony Fernandes, Air Asia CEO, said that Air Asia is going to start flying into Sydney by midyear of 2010. Besides, Air Asia X also provides cheap flight to London from Kuala Lumpur. This enhanced on the whole competition in Asia-pacific and Europe region. The competitors of Qantas are not limited only Air Asia, the other low-cost ai rlines such as Tiger Airlines and Virgin Blue also have offered the same routes as Qantas or Jetstar.Aviation Security issueAccording to the event of 11 September 2001, it decreased the demand for air travel because of the raised concerns about safety issue. Then, the cost of travel was raised as a result of the indispensability of arriving earlier for departure, the increased rate of delays follow-on security breaches, and new protection surcharge (Coughlin, C.C. et al, 2002). Qantas also has flights service between Australia and the US, so the airways have been affected directly by the increasing in security cost.Shortage of pilots and staffPearson (2008) indicated that approximately 19,000 pilots will need to be trained yearly until 2026 to meet estimated demand as airways grow agreeing to International Air Transport Association (IATA). As a result, it is important to note airways regulators will confront the challenge of training pilots better and faster which need more cost to absorb.Congestion and Airport capacity issueBecause the industry developed rapidly, a problem of airport capacity is possible, limiting the total number of airplanes flying to Australia as occurred in other parts of the world.All things considered, after studied both marketing mix and SWOT analysis, I would like to suggest the company to improve its operations as followsFocus on both domestic and international markets to diversify the risk of domestic economic, politics, social situations.Offer new promotions to passengers. For example, when it nearly reaches the date the flight taken place, company should discount air fare if those flights have remained too many seats to offset the cost of operations per flights. Consider about employees relationship, providing proper training, wages or benefits and number of working hours.Use new technology and well-trained employees for improving airlines services.Find new alliances and retain the relationship of current alliances that can shar e benefits to the airlines.Continue company social responsibility and Saving Environments projects to maintain good company image.Reference ListBrigden, Cathy. (2009). Journal of industrial Relations. Unions and collective bargaining in 2008, 51(3), 365-378.Coughlin, Cletus C. et. Al. (2002). Review. Aviation Security and Terrorism A Review of the Economic Issues, 84(5), 9-16.Craigie, J. Bekiaris, M. (2010). Money. Qantas gets cosy with AirAsia, 2(120), 16-16.Datamonitor. (2009). Airline exertion Profile Asia-Pacific. Airline Industry Profile Asia-Pacific, 1-32.Lake, Laura. (n.d). Developing Your Marketing-4Ps of Marketing. Online Available from http//marketing.about.com/od/marketingplanandstrategy/a/marketingmix.htm Accessed 5 May 2010.Pearson, David. (2008). Wall Street Journal-Eastern Edition. Airlines Face Shortage of Pilots, 251(95), p. B11A.Qantas. (2010). Qantas Fact file. Online Available from http//www.qantas.com.au/infodetail/about/FactFiles.pdf Accessed 5 May 2010.

The Mtc Touch Mission Marketing Essay

The Mtc Touch Mission Marketing EssayMTC touch is one of two alert operators in Lebanon currently with to a greater extent than 2 million subscribers. Since 2002 the mobile telecom sector is owned by the government and operated by 3rd party soakeds, thus MTC Touch is no anomaly, it is owned by the government and managed by Zain Group.As for competition MTC Touch is competing with its Rival Alfa the second mobile operator.MTC Touch missionClearly defined missions can be managed go, to sustain assess MTC Touch business mission we volition fol belittled the four main points Purpose, Strategy, Behaviors and Value (Campel Yueng, 1991)PurposeMTC Touch is committed to excellence and clearly states that Enhancing peoples modus vivendi is one of its top missions through application and maintenance of Quality management system that is ISO compliant (Touch, n.d.)StrategyMTC Touch is embracing every opportunity to amend and optimize its products and function and be an active contributor to the community (Touch, n.d.)Behavior StandardsMTC Touch is betting on its high level of professionalism and internal coordination by providing a special place to work (Touch, n.d.)ValueMTC Touch believes in adding value to its Stakeholders and its guests through continuous innovation, performance and qualityMTC Touch MarketingLebanon was notorious for its remit net income, In Late 2011 MTC Touch tack togethered its 3.9G engagement and offered five recent data packages, ranging from 10$ to 99$, and three new blackberry redevelopments, ranging from 1.5$ to 4.5$ a week, urged by foodstuff forces to develop variety of tradeing mixes (Borden, 1964) .Market OrientationMTC Touch ope rank domestic wholey in a Business to Consumer marketing fashion it is worth looking at the Market Orientation and its evolution within MTC Touch, and assess the main components customer orientation, competitor orientation and inter functional coordination (Stanley Narver, 1994).To accommodate to i ts customer value reach which is evolving with magazine and to create superior value for its customers MTC Touch was urged to continuously improve current services and launch new services.By knowing its rival Alfa short weakness, which was in the functioning of launching 3G, and with the launch of more advanced and latest 3.9G technology, MTC Touch demonstrated well developed competitor orientation practices.MTC Touch knew that for happy release of the new products they subscribe to build a swat team to form internally which demonstrated strong focus on inter-functional coordination demonstrated by the launch of its products in sync with network upgrade, marketing campaign and distribution facilities.It is clear that the market orientation is serving the global strategy goal stated in MTC touch mission, This gives us how close to the customer they aim to be and how effective they ar in responding to market changes (Baines, et al., 2011).Effective marketing strategy require s alike segmentation of market in response to market heterogeneity, catch the involves and providing the right products (Baker Hart, 2008). The fol paltrying illustrates the segmentation and different factors known as the marketing surroundings affecting the MTC Touch marketing mix.The Marketing EnvironmentFactors that affect the marketing mix argon known as the marketing forces, this section will drop off the flatboat on those factors that affected MTC Touch marketing mix, in a differentiated marketing approach.The Socio-cultural environment pushed MTC Touch to release variety of products for business purposers, teenagers, light and heavy users, as failing to adapt to such changes through changes in products mix will ultimately attain bad impact on companies (Baines, et al., 2011) , it is ceaselessly good to understand the variation in income in individuals life time and its influence on buying trends (MarketingTeam, n.d.).The economical environment which has direct impac t on consumer behaviors (Borden, 1964) where it identifies how much people can spend buying products, urged MTC Touch to release products at different prices.The Technological environment which is shifting more towards mail and network found marketing in current technology evolution era (Sclater, 2005) was demonstrated through MTC Touch advertisements utilizing Facebook, websites, tweeter and YouTube.The Legal and governmental environment in Lebanon of which companies have to follow strict regulations over pricing, pro bowel movements and advertising (Borden, 1964), The Dilemma here was to attack rivals network and products given that direct comparison is banned.The industrial environment represented by realizing the size, strength, motivations and attitudes of direct competitor (Borden, 1964) ,which is ALFA this case, as a result MTC touch rushed to upgrade its network and responded to the pressure of booming Smartphones and the incredibly data hungry applications to punish its c ustomers.The Ecological environment puts more pressure caused by Government and MTC Touch being committed to be eco-friendly, as consumers are becoming more broken about the impact of products on the environment (Baines, et al., 2011)MTC touch green success comes in the form of replacing obsolete generators and use eco friendly ones to reduce contamination and also demonstrated by the launch of several green services such as ATM recharge, online recharge, credit transfer, bill e-pay and online provisioning (Touch, n.d.).Apart from external factors listed to a higher place another forces affected the marketing mix which are related to consumer behaviors.The consumer behavior factors of which we consider, the individual part where customers are in need for high speed internet to stay connected to work and cordial hubs in a manhood of smartphones, Roamers are in need and looking for high speed internet services that match with to their home countries, MTC Touch was missing huge a mount of un set r yetue, the sociological part presented through the influence of other consumers either friends or family members that are already aware of such products such as inbound Roamers (Baker Hart, 2008)SegmentationThis section will examine the segmentation procedures used by MTC Touch which were based on profile, behavioral and psychological criteria, good segmentation identify the groups that are worth looking at, the underserved and the dissatisfied (Yankelovich Meer, 2006).Behavioral based on consumers usage of mobile internet, social, functionality and people being so attracted to technologyProfile based on demographics such as age, income, occupation and educationPsychological based on consumers interest, record and their lifestyles.MTC Touch launched products targeting roamers and extensive consumption customers as marketing today is becoming more focused on smaller but profitable segments in a way to be more efficient and effective (Duncan, 2002).The Marketing MixMarketing is a key management discipline (Marketing, n.d.) In which MTC Touch considers it as a philosophy for reaching new customers by offering different marketing mix to different segments, and to be a successful one it should have the four rights product, place, time and price (Marketing, n.d.).ProductThrough this product mix offerings MTC Touch tried to enhance customer perception by maximizing the customer benefit of their offerings (Borden, 1964) , they were able to reach new business segment through their blackberry products, this launch was coupled with several intangible services such as Credit Transfer, online provisioning and free mobile app to manage and monitor usagePriceBy launching different products, MTC touch tried to target different market segments business and personal, they even launched same product in different prices but different consumption cap, which enabled them to reach both low and high income market segments. advancementTo promote their new product s, MTC Touch covered different aspects advertisement, PR and branding where it make use of TV, Radio, website, creating weekly episodes to maintain online hype and interaction and billboards (Lynx, 2012).in conjunction with the launch MTC Touch had plenty of offers such as free prepaid to comportpaid switch, Free night data usage, 40% discount on night vocalization calls and all day on Sunday.The Bati2 campaign, in English (too slow), won the first prize in Dubai international advertisement festival, MTC Touch challenge due to regulations was to make pass to customers that the new 3.9G network is faster than the rivals 3G network and the solution was speedy and amigo with a mission to find whatsoeverthing faster than 3.9G. Results were instantaneous, Bati2 was everywhere in tweets, jokes, comments on sports, politics and the latest news, on facebook, it was even on popular TV programs. As a result MTC Touch added over 200 000 new subscriptions within 6 weeks (Lynx, 2012) perspec tiveMTC Touch reaches everyone anywhere, recharge card game available in MTC Touch retail stores, market Shops, Fuel Stations, Mobile outlets, online charging is also another option, ATM recharge and even Credit transfer between MTC Touch customers.PackagingAligning their branding strategy with packaging, MTC Touch stresses on the High Speed message, all recharge cards comes out with Speedy and Amigo on the coverPeopleMTC Touch fell short in this area, They didnt have the competitive edge in both presales and post sales support, appropriate training was not provided for call center employees, there is no process defined for submitting a support ticket, The Retail employees dont have large discipline about the released products and were not a help to customers to best select the product that fitsEvolution of influencing ForcesWe are living in a dynamic world with continuous changes of behaviors, of which the successful firm has to adapt to those changes and shall predict consumers and competitors responses to its products, a firm that is always seeking opportunities and creating them, a firm that has foresight and observing market signals whether they are natural, economical, social, industrial or scientific (Borden, 1964).The marketing mix is nothing but a solution to a problem at a given time and should never be constant or fixed, markets modernise and become more challenging, marketing mix should be as well in continuous motion responding to markets, to consumers, to competitors and to other external forces (Borden, 1964).MTC Touch and influencing ForcesThe economical factor Lebanon is passing through difficult times and the mobile rates are still highest if compared to the region notwithstanding the current reduction in prices. Further reduction in prices may be faced with legal constraints from the government.The Technological factor in the era of social media where people posting their bad perception of products online and in reach of everyone,The L egal, governmental and political factor changing prices is limited by government, political issues continue to evolve in Lebanon and the whole region which will have impact as Leading political parties will always aim to have more restraint on the telecom sector through changing the management team , thus impacting the whole firm strategy. The government is planning to release a terce license in Lebanon ,as a result this will redistribute the market share, another negative note would be low prices offered by the new fledgling as it will be given a grace period in terms of offers and prices.The industrial factor Telecom sector is dynamically evolving and todays technology could be obsolete by tomorrow, MTC Touch rival is in plan to upgrade their network to 3.9G by then MTC Touch will lose their technological edge, Data usage is surging due to the introduction of smartphones.Consumer behaviors are rapidly changing, high speed internet and being socially connected is becoming more a need not a demand, and Consumers are looking for services that fit their needs.Response to ChangesMTC Touch should always be creative and innovative in terms of developing and adjusting its marketing mix, should follow the trend and respond to its customers by always being up-to-date in terms of technologies and offered products, should always target the underserved consumers by offering new products or by adapting its current marketing mix.MTC Touch should have more focus on Relationship marketing with consumers and distributors to gain their backbone of loyalty, to engage consumers in developing or adjusting products more focus on integrated marketing through communication with consumers, try to answer their questions, get their feedback more focus on Internal marketing through aligning the vision with stakeholders and employees, giving them sense of involvement.Marketing ResearchMarketing question is the process of gathering, analyzing and communicating information to provi de the business with insight to assist taking marketing decision for future activities to successfully satisfy consumers through understanding their needs, motivations and ambitions (Baines, et al., 2011).Marketing question method actingology process consists of different tiers with a continuous feedback loops to help go back and assess work done or take corrective actions (MarketingTeam, n.d.).The process starts with defining a problem or an opportunity where the precise definition will aid shaping the market look into objectives through break in understanding of the needed information. Possible triggers are market conditions, competitor actions, market share or consumer behaviors.Research Approach development, decides how to proceed with the activities, what data is needed and how to collect it, how to coordinate internally or with the exploreer to make the research more comprehensive.Research design development, selects the research method to be followed whether it is descri ptive, exploratory or casual research, this stage also decides the selection of research agency, whether to go in-house or outsource.Data Collection and sampling, Data sources can be secondary or primary data and will be collected based on selected research method, this may include observational, Qualitative or Quantitative method, while Survey Methods can take any of the following forms by telephone, interviews or by email (Malhotra Peterson, 2001).Analysis and presentation, analysis will be performed Depending on the nature of collected data and collection method used (Baines, et al., 2011)Reporting, this step is as important as the whole process as it is the communication method to convey the research message in a well interpreted and understandable format to decision taking people.Market Research in MTC TouchMarketing research in MTC Touch is triggered either by identifying a problem or an opportunity.MTC Touch utilizes two sources for marketing research activities, Internal ma rketing department or consultancy research Agents depending on the identified issue. Outsourced activities fall under the research agency responsibility with MTC Touch being a support.Case Study 1 Mobile market penetration is low (53%)MTC Touch in collaboration with Lebanese ministry of telecommunications (MoT) which is the owner of the telecom sector in Lebanon noticed that the market penetration is as low as 53 % end of 2008 they triggered a marketing research to address the problem and identify possible solutions (TRA, n.d.).ProblemMobile market penetration is low at 53%, while neighboring countries are enjoying 100+% mobile penetrationsResearch FindingsThe research aimed at understanding the behaviors of customers, the market structure, challenges and drivers. The research covered different categories such as mobile, internet and data. The main purpose was to shed light on issues such as penetration, usage habits, improvements and needs.Research was conducted by a consultancy ma rket research firm which included surveys in face to face meetings and interviews fashion, with residential customers, corporate customers in a way to cover representative quotas for age, gender and socio-economic classes and different business sectors natural covering all Lebanese counties, also concluded interviews with providers covering topics like objectives, plans, service offerings and regulatory implications.The data collected showed that 47% of the target group is non-mobile users and the reasons were either they dont need a mobile, evident among old people (55-64), or because of expensive call rates. Other issues were highlighted such as the short severity of prepaid cards, Very low awareness of value added services and calling rates among customers.As for areas of improvement the results came as follows, 89% of respondents were willing for reduction in costs whilst 43% for better service (TRA, n.d.).Main problem was related to product, price, promotion and customer sati sfaction.Recommendations and ActionsFocusing on the research finding and recommendations, MoT in collaboration with MTC Touch decided to undertake a 40% discount on all calls in offpeak hours, introduced new prepaid cards at new rates and different validity time where cost of ownership is 55% cheaper and new packages are 27% cheaper than active packages, new recharge vouchers at different validity time, new SIM cards and codes, New postpaid cards at new rates up to 36% discount on local calls and 20% on local sms, discounted rates on international sms and calls up to 20%.Introduce new friends family plans at a 40% discount for two selected numbers.Apart from above recommendations, the research mentioned several service improvements and customer satisfaction recommendations. Things like permitting subscribers to recharge during validity period, Provide extensive training to employees, Point of Sale (PoS) and customer care centers to support new offerings, lift distribution agreeme nts to expedite promotion of new offerings and launch marketing campaign to raise customers awareness for all new products.ResultsPost execution results as of declination 2011 shared by MoT and MTC Touch, showed tremendous success, a 28% increase in mobile penetration, increase in revenues as reported by ministry of telecommunication and increase in customer satisfaction, mtc touch maintained its leadership position at 59% market share.AnalysisThe case study illustrates marketing research approach with MTC Touch and how it influence decisions related to marketing mix for new offerings.The study shows that the problem was related to Product, Price and promotion in specific, communication and awareness.The research started by defining the problem and then selecting best approach to tackle it and prepare the right mix. It gives evidence that a well designed market research addressing root cause of the problem will achieve splendid results it shows how the segmentation of the problem h elped to tackle it in different ways.Market Research ImprovementThe technology evolution and the globalization of markets introduced firms to new markets and new ways of conducting market research, information being available and in reach of customers urges the management to the need of hearing consumers, better understand their needs, ambitions and behaviors, thus marketing research became the mean to link management and consumers (Malhotra Peterson, 2001).Technology enhanced the effectiveness and efficiency of market research and led to increase dependency on it, The availability of huge data warehousing enhanced it through computer assisted techniques, The availability of industry and government research reports made it much easier to acquire information, The ability to save huge number of transactions increased the accuracy and The availability of internet and its nature being available to everyone and the amount of information reachable made execution faster, easier and at low er costs. (Malhotra Peterson, 2001)To improve its Market research and marketing mix, MTC Touch should be more active in the social media domain, as social sites such as Facebook, YouTube and Twitter are available to everyone, MTC Touch should listen to what customers say, understand their needs and behaviors and perceive feedback on its new products.MTC Touch should be more involved in analytical analysis methods, as Data often lends itself to statistical analyses to extract as much information as possible (Emblemsvg, 2005). The huge amount of data they possess including customers usage records, network trends and customer behaviors, the amount of tools they have to monitor customer experience and network performance, All this can play an important role in engaging customers passively in their market research, can help them understand the effect of all factors on the marketing mix and measure its efficiency to help model new marketing mix. They can use such data to find patterns, b ehaviors and correlations and use such correlations to optimize the marketing mix.

A Perfect Day for Bananafish :: Perfect Day Bananafish

A Perfect Day for Bananafish       Picture walking into a hotel room  and finding a  man dead on a enjoy.  Upon  immediate inspection it becomes obvious that he has supposedly taken his own life with the gun that lay beside him.  In  talking to his wife who was asleep on the bed next to him when this incident occurred, it is learned that he just walked in the door and shot  himself late the previous night.  Out of the many questions that could be asked from this story, I mean that it is probably extremely important to consider why  the main timbre, Seymour Glass, decided to commit suicide.             What I believe to be the reason for Seymours suicide has ii basic components the spiritual depravity of the world around him, and his struggle with his own spiritual shortcomings. The spiritual problem of the outside world is mostly a function of material greed, especially in the west, and materialism.  On the other hand, his own spiritual problem is more a matter of intellectual greed and true spiritualism.             In addressing the suicide, the difference should be distinguished between the See More Glass that we see through little Sybils eye, and the Seymour Glass that we see through the eyes of  the adult world.  Even though these two characters are in theory the same man, they are slightly different in some ways. You could also guess that they are the same character in different stages of development. Whatever the case may be, the reasons for the suicide shift slightly in emphasis as the character changes.             A Perfect Day for Bananafish attempts to symbolize that the bananas in  See More Glasss story represent all of the things which are taken in along the journey to adulthood.  If pursued with too much zeal, these bananas can pr event spiritual development and lead to a greater materialistic development.  See-More has realized that he cannot get rid of enough bananas to make any further spiritual progress in this life, so, rather than waste time, he commits suicide.  This is slightly obvious when he is taking the elevator back  up to his room on the night of the suicide.  His fixation upon his feet, which do not resemble the childlike feet that he desires to have, and the woman in the elevators scorn towards Seymours accusing her of staring at his feet, drive him to dislike the adult world even more.

The Constitutional Principle of Separation of Church and State Essay

The Constitutional Principle of Separation of Church and StateIt has been suggested that there is flowingly a culture war taking lieu in the United States. Depending on who you listen to, you will get vastly different descriptions of the two sides. Some will insist that the fight is between the upholders of sound Christian, moral values and godless, secular-minded, moral relativists. Others will tell you that defenders of religious freedom and rational thought are battling religious fundamentalists who wish to impose their radically orthodox settings on the whole of the American populace. Regardless of which way you view the debate, the entire so-called culture war boils down to a basic disagreement everyplace the place of religion in public life. In light of President Bushs recent nominations of John Roberts and Samuel Alito to the autocratic Court, I believe it is careful to have a thorough discussion of the Constitutional principle of insularism of church and state, because how the Supreme Court rules on issues related to this principle in the future day will have a profound impact on how we define ourselves as a country. In order to conduct a thorough doubtfulness into this debate, I believe it is necessary to start at the beginning and attempt to discern how our founding fathers viewed religions place in public life, and how they relayed this view in the First Amendment. After I have done this, I will try to apply some of the principles I have gathered to current hot-button social issues which are likely to come before the Supreme Court in the not too distant future.Proponents of a highly limited separation of church and state often argue that Americas founding fathers would be appalled at the extent to which the Judeo... ...ically examine the people we choose to permit sit on our nations highest court. No person should be afforded a free ride to a lifetime appointment on the Supreme Court without some assurances that they will protect and uphold basic Constitutional principles such as the separation of church and state. Failing to do so expertness well lead to a nation in which we are all less free, just the kind of nation that our founding fathers went to such extraordinary and majestic lengths to avoid. Works CitedFeldman, Noah. God, government and you. USA Today 10/17/2005.Allen, Brooke. Our Godless Constitution. Nation 280.7 (2005) 14-20.Isaacson, Walter. God of Our Fathers. Time July 2004 62-63.Jacoby, Susan. In Praise of Secularism. Nation 278.15 (2004) 14-18.Boston, Rob. James capital of Wisconsin and Church-State Separation. Church & State 54.3 (2001) 10-14.

Crohns in College Students :: Crohns Disease Health Essays

Crohns in College StudentsAvi Michael absentmindedly plays with his lip piercing, his thin frame draped casually over his bed. His wall is covered with posters of dockage Dylan and Modest Mouse two guitars are propped up on a stand next to his closet, another lies on the vacant bed across from his.I want to be a rock star, said Michael, a 20-year-old history and film major at Northeastern University, and front man for the stria, The Sex and Murder.However, touring with his band would be difficult, Michael says. He suffers from Crohns disease, a chronic and often debilitating ailment that causes inflammation in the digestive system, primarily the large and small intestines. Symptoms involve rapid weight loss, abdominal pain or cramping, and rectal bleeding.Michael was diagnosed as a senior in high school at the age of 18. I was really sick for a while. It got to the point where I would restore sick and throw up after everything I ate, he said. As a result, he lost a lot of weight at 58, Michael weighs only 128 pounds. The average weight for a male of his height is closer to one hundred sixty pounds.Over 200,000 Americans suffer from Crohns, according to Dr. Richard Curtis, chief of gastroenterology at Newton-Wellesley Hospital. Though the disease does not tar she-bop a specific age group, certain risk factors do exist. People who have a genetic predisposition to it are more likely to develop Crohns, said Dr. Curtis. For example, people who have a close coition with Crohns have a 20 percent chance of being diagnosed with it themselves. Crohns is more common in Jews than in non-Jews it is most common in Ashkenazic Jews than any other group.Crohns is usually thought of as an old persons disease, said Michael. The harsh reality is that many Crohns sufferers are college-aged teens, many of whom were diagnosed as young children.Caitlin*, a 16-year-old sophomore at the Boston Latin School, was diagnosed at the age of 11. Trying to complete her schoolwork while m aintaining her wellness is often difficult, Caitlin said.When I feel good (almost all the time), Crohns doesnt affect school at all, she said in an e-mail. Its when I get so exhausted that I have to miss a day of school. I feel guilty missing school, and depending on the time of year, I get so much work the next day that I have to make up.

Biblical and Mythological Allusions in Moby Dick :: Moby Dick Essays

An allusion is a reference to a well-known person, place, event, literary work, or work of art. Writers often use biblical and mythological allusions to which their readers are familiar. In Moby Dick, Herman Melville frequently uses biblical and mythological allusions. With these allusions the reader begins to understand the topic of discussion and is also exposed to the wisdom and knowledge Melville possess. The first allusion appears in the first hunt of the novel. Call me Ishmael. (Melville1). Ishmael was the biblical son of Abraham and his servant Hagar. He was disowned in favor of Isaac, Abrahams son with his wife Sarah. An angel prophesied to Hagar. his hand shall be against both man, and both mans hand against him. (Genesis 1612). The name Ishmael has since become used commonly for an castaway, which is appropriate since he is inexperienced when it comes to whaling and is viewed as AN shipwreck survivor to the other sailors upon the Pequod. A nonher biblical allusion i s of the prophet Elijah and Captain Ahab. Elijah WARNS Queequeg and Ishmael of Ahab. Ishmael says he and Queequeg ARE boarding the Pequod because they have just signed the articles (Melville 68) and Elijah responds Anything down at that place about your souls (Melville 68). This conflict between Elijah and Ahab goes all the way back to the bible. I Kings describes the conflict between King Ahab and his wife Jezebel. Elijah tells Ahab that in the place where dogs licked the declination of Naboth shall dogs lick they kind, even thine, (I Kings 2119), and that the dogs shall eat Jezebel by the wall of Jezrell (I Kings 2123). This allusion is significant for foreshadowing the destruction of the Pequod. In Moby Dick the characters names are not so different than names in the Bible and neither is the outcome of those characters so different. Melville not only used a number of biblical allusions in Moby Dick, but he also used many mythological allusions. He used Greek mythology in des cribing the tattooing on the Queequeg. The counterpane of the patchwork, full of odd undersize parti-colored squares and triangles, and this arm of his tattooed all over with an interminable Cretan labyrinth of a figure (Melvine 19). The Cretan labyrinth was the maze, which imprisoned the half-bull, half-human Minotaur. This adds immensely to the visual imagery of Queequeg. Being able to call up this large, black harpoon with a Cretan labyrinth of a figure (Melville 19) the reader has a more appealing and specific picture of him.Biblical and Mythological Allusions in Moby Dick Moby Dick EssaysAn allusion is a reference to a well-known person, place, event, literary work, or work of art. Writers often use biblical and mythological allusions to which their readers are familiar. In Moby Dick, Herman Melville frequently uses biblical and mythological allusions. With these allusions the reader begins to understand the topic of discussion and is also exposed to the wisdom and knowle dge Melville possess. The first allusion appears in the first nervous strain of the novel. Call me Ishmael. (Melville1). Ishmael was the biblical son of Abraham and his servant Hagar. He was disowned in favor of Isaac, Abrahams son with his wife Sarah. An angel prophesied to Hagar. his hand shall be against every man, and every mans hand against him. (Genesis 1612). The name Ishmael has since become used commonly for an outcast, which is appropriate since he is inexperienced when it comes to whaling and is viewed as AN outcast to the other sailors upon the Pequod. Another biblical allusion is of the prophet Elijah and Captain Ahab. Elijah WARNS Queequeg and Ishmael of Ahab. Ishmael says he and Queequeg ARE boarding the Pequod because they have just signed the articles (Melville 68) and Elijah responds Anything down there about your souls (Melville 68). This conflict between Elijah and Ahab goes all the way back to the bible. I Kings describes the conflict between King Ahab and hi s wife Jezebel. Elijah tells Ahab that in the place where dogs licked the blood of Naboth shall dogs lick they blood, even thine, (I Kings 2119), and that the dogs shall eat Jezebel by the wall of Jezrell (I Kings 2123). This allusion is significant for foreshadowing the destruction of the Pequod. In Moby Dick the characters names are not so different than names in the Bible and neither is the outcome of those characters so different. Melville not only used a number of biblical allusions in Moby Dick, but he also used many mythological allusions. He used Greek mythology in describing the tattooing on the Queequeg. The counterpane of the patchwork, full of odd diminished parti-colored squares and triangles, and this arm of his tattooed all over with an interminable Cretan labyrinth of a figure (Melvine 19). The Cretan labyrinth was the maze, which imprisoned the half-bull, half-human Minotaur. This adds immensely to the visual imagery of Queequeg. Being able to conceive this large , black harpoon with a Cretan labyrinth of a figure (Melville 19) the reader has a more appealing and specific picture of him.

Lack of Rule of Law in China Essay -- International Law

Aristotle once stated, The figure of law is better than that of any individual. The essential characteristics of convening of law are the supremacy of law, meaning both the government and individuals are subject to the law a concept of justice that emphasizes interpersonal adjudication, based on importance of standards and procedures restrictions on discretionary power and exercise of legislative power by the executive independent judiciary, judicial precedent and common law methodology prospective, not retrospective legislation and underlying moral basis for law. (Cooray) In China, the justice clay has been based on rule by law, also know as rule of men instead of rule of law. In other words, law has been an instrument of the government, which holds itself above the law as opposed to law organism supreme. The goal of laws here are to protect the interests of the state, not the individual, and to keep stringent social control. Chinas leaders are beginning to realize that establis hing the rule of law is critical to Chinas ability to sustain its rapid economic growth. The lack of legal knowledge and transparency, the complex judiciary and legislative system and cultural barriers rooted deeply in society are just a few main reasons responsible for an inadequate rule of law in China. Due to the lack of tradition of rule of law and the Chinese Communist Party rejection of the kind of liberal democratic government associated with it faces multiple challenges in its establishment. cause the importance of modernizing Chinas culture has had leverage on the political and economic level have substantially increased the progress of see the light towards the use of rule of law. be the oldest continuous major world civilization... ...accountability of the Chinese police. Policing -Bradford- 20, no. 1 113-135. British Library Document Supply Centre Inside Serials & Conference Proceedings, EBSCOhost (accessed March 25, 2012).Wong, Kam C. 2009. Chinese Policing Histor y and Reform. New York Peter Lang.Wong, Kam C. 2011. Reform to police accountability. In Police Reform in China, by Kam C. Wong, 299-363. CRC Press.Wong, Kam C. 2004. The police legitimacy crisis and police law reform in China Part I. International Journal Of Police Science & Management 6, no. 4 199-218. Academic hunting Complete, EBSCOhost (accessed March 25, 2012).Wong, Kam C. 2005. The police legitimacy crisis and police law reform in China Part II. International Journal of Police Science & Management 7, no. 1 1-14. Academic Search Complete, EBSCOhost (accessed March 25, 2012).