But These Things Also Essay Example for Free

But These Things Also EssayBut these things also brings to the centre of attention what has previously overlooked, as Judy Kendall writes. doubting Thomas explores his fascination with the unimportant in this poem and looks at the connection and merging together of Spring and Winter. Much like his other poetry, here, Thomas struggles to put his palpate on precisely what he means. This is shown by his inability to separate and distinguish between the ii seasons.The poem begins with the first two lines focussing on Spring, however, by adjacent this with two lines focussing on Winter, Thomas explodes our first expectations of usual spring poetry of bright and beautiful physical bodys. Instead, he catches the limbo between the two seasons and we be presented with the idea of the grass being long dead and greyer now. This pessimistic tone is not what one usually connotes with springtime, but with the cold and wispy spend. By putting the images of the two seasons so close toget her in this stanza, Thomas reinforces his presentation of their connection. The last line of the stanza, than all the winter it was, changes the natural syntax of the members.The stress focuses of it was, emphasising what has past, which creates a sense of longing, introducing the idea that, like in March, Thomas is desperate to find the key the last two lines of the first stanza deplete with the excogitates now and was, bringing together images of the movement of time and emphasising the gap between the present and the past and importantly, Thomass focus on that gap.The abet stanza uses inscape to look at things, which are seemingly unimportant. These things show the remains of winter, therefore connecting the seasons further. Once again, Thomas alters the syntax of the words to create a more beautified image. The word bleached would usually have a much more negative connotation of fading and perhaps even the loss of hope, however By placing the word at the end of the first lin e and after the word little he takes away the harshness of the sound and makes it more delicate and gentle. As wellspring as this, Tomass use of enjambment stresses the soft L sounds in the shell of the little snail, which further emphasises the smoothness of the words. Following this, the sexural pause halfway along thesecond line, highlights the plosive sounds on the image of the chip of flint.This draws our attention to the minute details, which Thomas considers and accentuates the signs that spring is not quite here yet. By observing nature in this much detail, we see how valuable Thomas considers it to be, it creates a sense that although these things are small and often overlooked, they are significant. The final image in this stanza is of the purest white bird dung. At first it appears odd to be beautifying such a thing as bird dung, but by following it with the words purest white, Thomas introduces an idea of innocence and positivity, as well as a contrast with the previo us image of something greyer now. This brief shimmer of hope however, is shattered in the next stanza.In stanza three, the image of white no longer has positive connotations, but it feels as if Thomas could be referring to the kind between the colour white and death. This instantly darkens the tone and the notion of mistaking bird dung for violets presents the idea that Thomas is truly desperate for any mark of springs arrival. The following violent images of winters ruins and winters debts create an oppressive feeling which moves further from the previous idea of hope. proceed the pattern of Thomass other poetry, the word something appears ambiguous and vague, creating a sense that Thomas still isnt quite clear on what it is we are paying winters debts with.The final stanza of But these things also begins to fill us with hope once more. The chattering birds create a sense of uprise morale and the idea of keeping their spirits up sounds optimistic. Despite this, when we eventua lly think that Thomas is going to make a definitive statement, springs here he reintroduces the feeling of ambiguity with the words winters not gone. This leaves the poem with a sense of not knowing and uncertainty. This reminds us of Thomass tendency to never give absolutes and that he likes balancing a positive idea with a negative. This paradox leaves us with the idea that the winter is preventing the spring from arriving.Throughout the poem, there is a regular rhythm, given by the IambicTetrameter, which is occasionally shortened to show the indecisive and unclear seasons. There is never a climax during this poem due to it all being one long sentence. Roberts talks about Thomass use of enjambment and fluidity, which gives a sense of him thinking and working through his thoughts.

Your work role Essay Example for Free

Your break down constituent EssayBi Firstly my employer expects me to serve well all training, supervisions and meetings, and as well as to follow the policies and procedures that the home has set up. Some standard procedures set in place include whistle blowing. Staff with serious concerns closely any aspect of the organisation or the work force will be supported in sharing those concerns and will be protected from reprisal or victimisation. The incident should be discussed in the first incidence with the manager or if this is not reasonably possible it should be discussed with Johns p atomic number 18nts. This complaint should be recorded in writing and signed as a true record by both parties. Gross Misconduct, conduct or such(prenominal) a nature that fundamentally breaches the employees contract which justifies dismissal without warning or notice. Zero tolerance to drugs or alcohol at the workplace or for anybody who is already intoxicated at the workplace. Also no smo king inside the workplace. Pay rates set up at different rates for different generation ie higher pay at weekends and nights. Time and a half for bank holidays. Health and condom procedures refer to the health and safety at work act 1974 which is up in the staff bedroom. Reporting lateness- always phone to give reasons why and estimate time of arrival. Sickness, no sick pay as such and 8 or more days requires a sick note from the doctor.see moreexplain expectations about own work role as expressed in relevant standards.Bii The information that must be shown on my payslip is gross pay and take-home after deductions. Deductions are tax and home(a) insurance. My tax code and national insurance number should also be shown on my payslip.Biii Change of address Change of nameBiv If I wanted to recruit a grievance at work I would go to my group leader first. If I felt that I needed to take the issue tho, I would then go to the parents of the person I support. If the matter needed t o be taken further I would go to the social worker of my client.Bv 1. Data surety Never give the name, address, email address or phone number away unnecessarily of the person I support.2. Grievance Take any issues to my team leader or the clients parents for discussion.3. Conflict management We would manage any conflict by coming together as a team and discussing the matter further to voice our opinions so we can move on from the matter professionally.4. Anti-discriminatory practice As a team we believe in peoples right to respect I relation to their age, disability, ethnicity, gender, health, religious beliefs and sexuality.5. Health and Safety At my workplace we follow strict rules and regulations which cover, general duty of financial aid, safety policy, tackling risks at source, training and supervision, work equipment, requirement arrangements, manual handling.6. Confidentiality Maintaining trust and respect is always a priority in my workplace though we will share confident ial information when it is needed for the safety of my client.7. Whistleblowing If I needed to report an issue or a concern that I couldnt go to my manager about I would go to M-A-S-H multi business office safeguarding hub where they can deal with my enquiry.Bvi I feel a very important role at my workplace. I contribute to my clients general health and well beingness as I understand the importance of how he sits in his wheelchair, how to prevent pressure sores, medications given and all the little things that contribute to his physical health. I also contribute to his mental well being by giving him the independence he needs by letting him make choices about his own life.Bvii By future(a) best practice in my work role ensures my client isgetting the best service and care he could get. By not following the correct requirements could lead to health problems, neglect or issues could arise within the team.Bviii My work must be influenced by national factors as rules and regulatio ns are go under in place for a reason and if I didnt follow them, problems will arise in my way of working which will indeed have a big effect on my clients life.Bix Social Workers Social workers work with people to support them through difficult times and ensure that vulnerable people, including children and adults are safeguarded from harm. Their role is to provide support to enable service users to help themselves. They maintain professional relationships with service users, acting as guides and advocates.Care quality commission Their undertaking is to check whether hospitals, care homes, GPs, dentists and services homes are meeting national standards. They do this by inspecting services and publishing their findings, helping people to make choices about the care they receive.

Importance of Social Responsibility Disclosure

Importance of friendly indebtedness Disclosure1.0 IntroductionThough around of the country incisively about the world is rich in choices, but thither be clam up have a possibility that ran out of the resources. Beside that, there be as well a large number of countries around the earth that lack of resources. Because of this, as a people living in this earth, we should protect the resources from exhaust. We should non be so selfish and should cherish the resources, so that new(prenominal) people could to a fault enjoy use of the resource. As a big lodge, we should non think ourselves interest precisely, we should withal think for otherwises. Think that eachone freighter has a chance to use the resources and likewise how to value the resources so that others have a chance to use it. We croupe start doing cordial tariff to ensure that the expressage resources ar not run to waste.As an opening of this introduction, we begin by defining kindly province. Social debt instrument can be defined as a theory from the perspective or ideological whereby a specific entity, being the person, organization, government, corporation, non- wampum organization and etc., has a responsibility to make good decision and lock sustainable action that bequeath develop benefit of the society and enhance the welf ar and interests of the public. In another meaning, we in like manner can define companionable responsibility as whatever a specific entity done, the intention is to ameliorate the welfare or the interest of the society. Although it is not mandatory for the entity to accomplish neighborly responsibility, but the entity should also has some conscience. In addition to protect their own benefit, the entity should also concern the societys welfare and interests.In the beginning of the introduction, we have defining the well-disposed responsibility. Now we testament look on what is integrated accessible responsibility. Corporate affable responsibil ity is the amicable responsibility that implements by an organization. Corporate social responsibility is about how a lodge using their own knowledge intelligently to earn realize for the keep come with beside that still can protect the interest of society. They are not only being concerned with their own benefit, but they also concern with the interest and welfare of the society. Corporate social responsibility also take backs a picture of how a club supervises their task forgees to generate an over totally positive impact to public.The initiation of unified social responsibility commands several make dos that related to partnerships concern behavior in its social atmosphere except the companys economic sphere which the company traditionally associates with. To implement merged social responsibility, the organization must take in mind of the society welfare in beside to fulfill its own benefit in doing the descent. The organization should not be self-interested in co nsider that the interest of the organization is their main objective. They should not think that add stock price and short-run profit is the close to fundamental thing to the company. Service the society also an meaning(a) objective and it is as classic as the profit of the company.The company also should concern with the society goodly other than earning profit and increase stock price. The companys stakeholders are not only the shareholders and cloakors, but also include the employees, customers, government, communities, providers, and special-interest group. So the company should also concern other stakeholders interest and what they are desired for. Commonly, the company using their own policy as a built-in, self-legalize instrument which in unified into their business model to monitor the business processes and activities, so that their business obedience to the law and regulation, ethical standard, and international norms.It also ensures that the company not only pays attention to their profit and stock price but also the interest and welfare of the society. Implement social responsibility not only bring benefit to the society, but also give benefit to the company. Because implement social responsibility can add value for the positive image of the company. Public listed companies in Malaysia nowadays are take by Bursa Malaysia to disclose their social responsibility in their annual constitution. They can built their own corporate social responsibility report or ap institutionalize to Bursa Malaysias corporate social responsibility framework. The report is not mandatory to follow, it is just a reference.When operate in businesses, there are several main areas that firms should concern and responsible for. It is because the businesses will give some impact on these main areas. According to Vinsign website, there are six main areas of social responsibility, which is familiarity and environment, the employees, governments, consumers, providers of finance and other organizations or groups. For example, the firm should concern about environmental issue, such as rainforests disappearing and they can take action by cut back using paper or do not waste any paper when doing businesses or help the government to plant to a greater extent trees. For employees issues, they should treat every employee fairly and should concern about their safety during work, welfare, training and evolution.Corporate social responsibility disclosure discloses cultivation on what the firms have done for the sake of the conjunction. It also shows the disclosure of firms action on what they have been contribute to the welfare of the society and what they will do in the future for the welfare and interest of the society. Usually the disclosure is disclosed in a social responsibility report and publishes in companys website or annual report of public listed companies. For public listed company in Malaysia, Bursa Malaysia has ruled them to disclose th eir social responsibility disclosure in their annual report. It is mandatory for them to disclose in annual report recently and most of them comply with the rule to create a good image to the society and government.Corporate social responsibility disclosure is very important to companys stakeholder. The stakeholders of the company always take note to the disclosure because the disclosure shows what the company plan to do and have done for the welfare of the society. A recently report shows that most of the investors are invest in firms that have involve greatly in social responsibility. With actively involve in the activities of social responsibility, the company can increase their positive image emerge to the society. It can bring advantage to the companies with having increasing number of investors invest in the company and attract much supplier cooperates with them.Some companies disclose their social responsibility voluntarily. According to Corporate Social Responsibility Discl osure in Malaysia written by several author, companies are disclosing their social entropy for various reasons. The reasons can be classified into three broad categories, which is pressure from the government and market, enhancing corporate image, and top management awareness. Companies also disclosing their social breeding because of they think that they should informing the public what they have done for the public and will done for the sake of the public.Before companies release the social responsibility disclosure in their report, they have to think about the question of how much information should they publish in the report, how much information are enough to the viewer of the report and which information are useful to the viewer of the report. It is very important for the companies to think about the questions because the interest groups are based on the information to make certain important decision making. Different groups of stakeholder look for different type of social r esponsibility information. For example, employees and future employees of a company are to a greater extent concerned with mankind resource issues in the social responsibility report. The public and government are more concerned on philanthropic issues in the report.The quantities of the information are not regarded as important, qualities of the information disclosed by companies are more think greatly of to the stakeholders. In spite of quantities of the information disclosed, useless information disclose to stakeholder will not help them in certain decision making. According to Corporate Social Responsibility Disclosure in Malaysia written by several author, companies in Malaysia are more concern in human resources issues. Useless or unclear social responsibility information will lead to some problems, such as damage companies image, penalties from government and dissatisfied of stakeholders. When this situation happens, the company whitethorn lose their intellectual capital and most of the investor decides not to invest in the company since the company cannot fulfill their expectation for the information from the report.Large firm in this research mainly refer to public companies listed in Bursa Malaysia. Bursa Malaysia has built a corporate social responsibility framework for the public company as reference which has mentioned earlier in this research. According to Bursa Malaysia website, it mainly focuses on four main areas, which is environment, corporation, marketplace, and workplace. Bursa Malaysia encourages public listed companies to involve in corporate social responsibility and disclose it in annual report. Why public listed company been encourages to involve in corporate social responsibility?According to Bursa Malaysia, they believe that Corporate Social Responsibility (CSR) is trace to sustain might. Bursa Malaysia say that sustainability is a process and it is a business approach used to create large term value by seizing the opportunities and managing risks that emerge from the economic, environmental and social tuitions. For example, by defend the environment, it can help in conserve the natural scrimpy resources from being destroy or no need to confront with the situation of some resources become extinct. This can help the company to use the natural resources perpetual and the next generation also can enjoy it.Social responsibility involvement are very important to the public listed company and also others fiddling and medium company in Malaysia. It is because social responsibility involvement can help increase competitive advantage of the company discriminate to others company in same sector. Involve in social responsibility activities can also improve the dealinghip between the company and the society. Other than become distinctive compare to other company and enhance the relationship with the society, social responsibility activities also can increase public image of the company, increase the stock pric e of the company, and can help to solve problems that the community faces.Involving in social responsibility activities bring a lot of advantages to company but still many companies are not spontaneous to involve in social responsibility activities and disclose it. It is mainly because most of the companies think that social responsibility is not so important to them, profit of the company are their priority. Unfamiliar with what information to disclose are also one of the reason they rarely involve in social responsibility activities. closely of the companies are not sure which information is important to stakeholders although the company involves in social responsibility activities.1.1 Problem StatementThe problem in corporate social responsibility is that not every public listed company in Malaysia is sincere in voluntary involves in social responsibility. As a large company which listed on Bursa Malaysia, the company is required by Bursa Malaysia to disclose corporate social r esponsibility in their annual report in recently socio-economic class. Some of the fiddling company even didnt implement social responsibility because of the company thinks it is not their obligation to implement it and for small firm, social responsibility disclosure are not mandatory. They are not aware of the advantages that the social responsibility brings to them and importance of the social responsibility information to the society. Some of the company didnt disclose social responsibility because of they not sure what to disclose and how much information should disclose. Even though some companies have made the remarkive disclosure, the information they disclose may be irrelevant and as the result it is not useful to the stakeholders.1.2 ObjectiveThe objective of this research is to find out the important of the social responsibility and social responsibility disclosure to different sector among public listed companies. This can understand by dint of the involvement of the public listed company in the social responsibility and their key disclosure areas. The think aims to study how different of industries disclose their social responsibility activities and further to evaluate their awareness to the social responsibility. It also aims to study how willing are the public listed company disclose their social responsibility activities to the society without conceal anything from the society. The higher the willingness that company discloses their social responsibility information, the more the information that company will disclose. Not merely disclose what the company plan to do in the future, but also what the company have done that achieve from previous year social responsibility activities planning. Another objective is to find out the relationship between size of firm and the extent of corporate social responsibility practices. This study is to see whether it is the truth that the larger the firm is, the greater the involvement of the firm in the s ocial responsibility. Whether it is only large firm will involve in social responsibility and disclose it out to the stakeholders or not.1.3 ContributionThe contribution of this research is to increase the number of companies and the willingness of companies to participate in social responsibility practices. From this research, the company will find out the importance of involvement in social responsibility activities and advantages that social responsibility activities bring to them. So that, the public listed company is more wiling to involve in social responsibility activities and disclose the information to its stakeholder. Beside that, the public also can see how corporate social responsibility will improve their living and enhance their welfare and interest. The community will more appreciate what the company has done for them and then will have more and more investor wiling to invest in the company.1.4 ConclusionIn conclusion, corporate social responsibility is about how you should as a corporation. Although, corporate social responsibility in nowadays is still not much concern by the public listed company, but in the future they will identify the importance of social responsibility. From this awareness, the company is more willing to involve in social responsibility activities and disclose the information to the society. From the advantage that the community receives from the social responsibility, they will become more concern with the issue of the social responsibility. Thus, the community acts as a watchdog to concentrate on what the public listed company plan to do and what they have done for the welfare of the society. The company views the community as an important stakeholder, so the company is more willing to improve the communitys living. Community can survive without business but business cannot exist without community.Chapter 2 Background of StudySecurities Commission Malaysia (SC) was established on 1 March 1993 under the Securities Commiss ion Act 1993, the Securities Commission is a self-funding statutory body with investigative and enforcement powers. It reports to the Minister of Finance and its accounts are tabled in Parliament annually. The SCs many regulatory functions includeSupervising exchanges, clearing houses and central depositoriesRegistering authority for prospectuses of corporations other than unlisted recreational clubsApproving authority for corporate bond issuesRegulating all matters relating to securities and futures contractsRegulating the take-over and mergers of companiesRegulating all matters relating to unit trust schemesLicensing and supervising all licensed personsEncouraging self-regulation andEnsuring proper conduct of market institutions and licensed persons.Underpinning all these functions is the SCs ultimate responsibility of protecting the investor. Apart from discharging its regulatory functions, the SC is also have by statute to encourage and promote the development of the securities and futures markets in Malaysia.Bursa Malaysia is an exchange holding company approved under Section 15 of the Capital Markets and operate Act 2007, which is regulate by Securities Commission Malaysia. It operates a fully-integrated exchange, offering the complete range of exchange-related services including trading, clearing, settlement and depository services. Bursa Malaysia today is one of the largest bourses in Asia with just under 1,000 listed companies offering a wide range of investment choices to the world. Companies are either listed on Bursa Malaysia Securities Berhad Main Market or ACE Market. In assisting the development of the Malaysian capital market and enhancing global competitiveness, Bursa Malaysia is committed to maintaining an efficient, secure and active trading market for local and global investors.Corporate Social Responsibility (CSR) is a central management concern at Bursa Malaysia. For Bursa Malaysia, CSR means integrating open and transparent business pr actices into our business operations which are based on ethical values and respect for employees, communities and the environment. The way they do business is designed to de withstandr sustainable value to the society at large and to all stakeholders, including their shareholders. On 5 September 2006, Bursa Malaysia launched a CSR mannikin as a guide for Public Listed Companiess in implementing and reporting on CSR. The Bursa Malaysia CSR Framework looks at four main central areas for CSR practise the Environment, the Workplace, the Community and the Marketplace, in no order of priority.With effect from 31 December 2007, all public listed companies are required to disclose their CSR activities or practices (and of their subsidiaries) and if there are none, a statement to that effect. Listing Requirements (Appendix 9c, Part A (29)). Listing Requirements (Appendix 9c, Part A (29)) is about description of the corporate social responsibility activities or practices undertaken by the listed issuer and its subsidiaries or if there are none, a statement to that effect. Failure to comply with any of these Requirements will amount to a breach in respect of which actions may be taken or penalties may be imposed or both.Corporate Social Responsibility (CSR) Framework for Malaysian Public Listed CompaniesThe Bursa Malaysia CSR Framework is in fact a framework, and not a template. This framework does not tell the whole story of CSR and neither does it have all answers. It is a post like running shoes peerless size does not fit all. The CSR Framework is basically a set of guidelines for Malaysian Public Listed Companies (PLCs) to help them in the practice of CSR. As the Prime Minister mentioned in the 2006 budget speech, from now on, all PLCs are required to disclose their CSR activities. Some PLCs may be doing corporate social responsibility even without realising it. The directive from the Prime Minister is really an opportunity for logical thinking about CSR. It is meant to encourage Malaysian PLCs to become more engaged in being socially responsible, and to make the way they approach the process of CSR, part of the way they normally work and think.According to Bursa Malaysia, CSR means it is not about how a firm spends money, but about how the firm makes money. CSR is defined as open and transparent business practices that are based on ethical values and respect for the community, employees, the environment, shareholders and other stakeholders. It is designed to deliver sustainable value to society at large. There is no universal approach to CSR. Companies are forgive to adopt what suits them. CSR is not about compliance or philanthropy or public relations. It often involves cultural transformation in a company as it integrates CSR concepts into its operations and decision making. Vitally, CSR involves communication the companys actions to its stakeholders and encouraging their feedback. The Bursa Malaysia CSR Framework looks at 4 main foca l areas for CSR practice. They are the Environment, the Workplace, the Community and the Marketplace, in no order of priority.The EnvironmentWhen looking at the environment, CSR can focus on a variety of issues. Most of the people worry about energy, how to use it more efficiently and how to reduce the way its emissions damage the climate. Here in Malaysia, bio fuels have become a topical issue. There are other aspects as well. Companies live amongst some of the richest biodiversity in the world. Protecting the flora and fauna is essential.The CommunityCompanies live within the community. They depend on the community in many ways and the community depends on them. Supporting employee involvement in community issues enriches the community and the company. Supporting education, such as adopting a school, is another possible activity. Companies can be yeasty in looking at how they can contribute to children, youth development and the under-privileged. The opportunities for company int eraction with the community are vast.The MarketplaceThe Marketplace is where companies find important stakeholders their shareholders, suppliers, and customers. Companies can interact responsibly with this group in a number of ways, such as supporting green products or engaging in only ethical procurement practices. Helping to develop suppliers and other vendors is another way of contributing. Raising the standards of Corporate Governance within the company so that it meets shareholder expectations is a further consideration.The WorkplaceCompanies draw their employees from society and so everything they do with their staff needs to be socially responsible, whether they are dealing with basic human rights or gender issues. A quality work environment and health safety are obvious considerations, as is the way in which, if companies believe in CSR, they give instruction in their employees, the values which the company holds dear. Ideally, companies should consider all 4 CSR dimensio ns when crafting their own visions. But that does not mean a company must do everything.For some companies there will be focal areas or initiatives that do not apply. The important thing is that the company uses the framework to help it identify its choices and priorities. Individual CSR initiatives will depend on the nature of each companys business, its inclinations, and its resources. However, sometimes a company will adopt initiatives that may even have confirmative impacts. Like most PLCs, Bursa Malaysia is exploring the framework to see what suits companies opera hat as an exchange.3.0 IntroductionThere are some different points of view of the corporate social responsibility definition from several parties. Corporate social responsibility is defined as the duty of the organisation to respect individuals rights and promote human welfare in its operations (Manakkalathil and Rudolf, 1995 Oppewal et al., 2006). According to Carrol (2000a), businesses not only have the economic r esponsibility of being profitable and the legal responsibility to follow the laws or ground rules that guide their ability to achieve their economic requirements, but they also have ethical responsibilities that include a range of societal norms or standards. From this two definition, it can see that individuals rights and human welfare is more important than profit earning and organization is try to balance them, so that the interest of public did not deprive.Malaysian Governments point of view by our Prime Minister, Dato Sri Najib Tun Abdul Razak in a corporate social responsibility conference held in June 2003 at PWTC, Kuala Lumpur referred to corporate social responsibility as a concept whereby corporation integrate social and environmental concerns in their business operations and their interactions with stakeholders on a voluntary basis. It is a process of providing information which does not have purely financial implications designed to discharge social accountability. Compa nies should recognize their corporate social responsibilities not only to their shareholders but also to the society they operate in. This sustainability concept calls for a company to operate in a responsible manner that takes full account of their business impact on the environment, people and the community.Corporate social responsibility can also be defined as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (World Business Council for Sustainable Development, 1999). In general, CSR embraces all organizational activities relating to the organization and society. These may include employees support (safety, job security, profit sharing, employee participation, treating employees fairly and equitably etc.), community support (activity involved in education, health and housing related supportive activities, phi lanthropic activities), product/services support (product/service quality, product safety, delivery, research and development etc.), and environmental support such as sustaining the eco-friendly environment, producing environmentally friendly products, waste management, recycling etc. (Staples, 2004 and Sen and Bhattacharya, 2001).In the last decade Corporate Social Responsibility (CSR) is an issue that has increasingly attracted attention from the business, political, and public spheres (Brammer, and Palevin, 2004). In emerging capital markets, such as Malaysia, this issue also tends to be a strategic issue for public listed companies. Malaysian firms incorporate CSR into their corporate governance agenda to become good corporate citizens in the Malaysian capital market. They also seek to increase the pool of enhancement in the recognition and profile of corporate domestic firms who can gain better recognition from the perspective of international and local investors. Furthermore, the drive towards better CSR practices is also important to be consistent with the overall national agenda, particularly in achieving Vision 2020, meeting the objective of the National Integrity program and as a tool for generating greater economic and capital market growth (Corporate Governance, 2004).Tay Kay Luan (2005a), cited the Malaysian governments stand on CSR issues is that all organisations in the country should take account of the economic, social and environmental impacts of their activities, and should be encouraged to act and address the key challenges which arise from these impacts on their core competencies. Moreover, the government is victorious stand that the existing legal framework and regulations are sufficient to improve corporate behaviour. Gray et al. (1987) define social reporting as the process of communicating the social and environmental effects of organisations economic actions to particular interest groups within society and to society at large. As such, it involves extending the accountability of organizations (particularly companies), beyond the traditional graphic symbol of providing a financial account to the owners of capital, in particular, shareholders. Such an extension is predicted upon the assumption that companies do have wider responsibilities than simply to make money for their shareholders.Chan (2002), Godfrey et al. (2000), and Gray et al. (1996) describe corporate social disclosure as voluntary reporting of social and environmental information relating to an organisations interaction with its community, shareholders, physical and social environment to outsiders through corporate annual reports.Although the disclosure is based on corporates voluntary, but it as been motivated to disclose in recent year. According to Godfrey et al. (2006), corporate social responsibility is motivated by legal regulation, management accountability and shareholder activism. Voluntary corporate social disclosure gives information t o the public regarding a companys activities that relates to the community. Companies that operate in a developed world have moved to include sections on social issues within their annual reports. These sections give information on their responsibility towards reducing hazardous impacts on the environment, improving waste management, showing compliance with Environmental Quality Regulation 1989, better efforts to protecting their employees and other social issues affecting the public. The disclosures were towards an increasing trend. However the level of disclosures itself are still low. (Teoh Thong,1984 Foo Tan,1988Ho,1990 and Shireenjit Zuaini 1998).The Malaysian governments incentive to further promote corporate social responsibility (CSR) among public listed companies (PLC) is very encouraging in Malaysia. The honorable Dato Seri Najib Tun Razak, Prime Minister of Malaysia, in his keynote speech at the Corporate Social Responsibility Conference on 21 June 2004 had made it cle ar that CSR helps improve financial performance, enhance brand image and increases the ability to attract and bear on the best workplace, contributing to the market value of the company. The growth of public awareness about CSR has put pressure on corporations, profession and governments to increase the amount of social information in corporate reports.More recently, in the 2007 budget speech, the Malaysian Former Prime Minister, Datuk Seri Abdullah Ahmad Badawi has stressed the importance of corporate social responsibility reporting by requiring companies to disclose their CSR activities in the annual report. Corporate social reporting is one approach how companies published or disclosed their corporate social responsibility activities. One way to reduce the gaps between company and its stakeholders is by reporting the activities to the stakeholders or through additional disclosure.Teoh and Thong (1984) pointed out that the philosophy of the top management and legislation were th e primary factors contributing to corporate social awareness in Malaysia. More recently, Malaysian executives and managers were found to have positive attitudes towards corporate social responsibility, although the extent of their involvement in corporate social responsibility is lower today than it was a decade ago (Abdul Rashid Ibrahim, 2002). Mohammad Jamil, Alwi, and Mohamed (2001) similarly found that CSR disclosure in Malaysia is generally low, in particular with regards to fair business information. This also appears true for environmental information (ACCA, 2002). The level of CSR was again confirmed to be low in recent studies conducted by SRI (2003) and Ramasamy and Hung (2004).Since in Malaysia, corporate social responsibility is voluntary, the choice of social issues reveals the Governments priority or the particular responsibility which companies have. Therefore by having corporate social responsibility, the company would have better reputation and this would increase its chances to secure contracts from the Government as it is seen as being socially responsible. Companies would be able to attract and retain good employees which would in turn benefit them financially in the long run. Corporate social responsibility may be able to strengthen stakeholder relations as reporting promotes corporate transparency and instills greater confidence and trust

Qantas worlds leading long distance airways

Qantas worlds leading long distance airwaysThe Business Case Analysis Qantas AirwaysQantas is recognized as the worlds leading long distance airways which was establish in Queensland in 1920, being the second oldest airlines of the world. Today, the airways provide fledge go across a network of 173 destinations in 42 countries c all overing all over the world with approximately 35,000 employees. The Qantas radical also put ups subsidiary businesses such(prenominal) as budget airlines, Jetstar, and other businesses in specialist services Qantas Catering and Qantas Holidays (Qantas, 2010). To analyze the changes and challenges that Qantas confronts in the marketing today, we should identify the range of products and services available by using Marketing Mix concept. Then, we will analyze the opportunities that may be available over the next 5 to 10 year by using SWOT Analysis.Lake (n.d) indicated that the marketing mix, or called as 4 Ps, is the combination of marketing elements t hat be utilize to serve customers and companionship goal. The company offers are controlled by the hook up withing variables in marketing Product, Price, Place (Distribution) and Promotion. For Qantas Airways case, their marketing mix tush conclude as followProductQantas offers a wide range of products and services including bountifulness brand, Qantas, and low cost brand, Jetstar. Qantas has divided in to foreign and domestic fledge. In term of international flights, Qantas offers first, business, premium economy and economic class, which passengers receive different services of seat, dining, and amenity collections as they paid. In case of domestic flight, Qantas offers two travel classes Business and Economy. Domestic inflight services include meals, snacks and audio-visual entertainment. Qantas Cityflyer provides passengers travelling between Brisbane, Adelaide, Canberra, Perth, Melbourne and Sydney added more flights and seats than other airways with extra services s uch as favorable bare-assedspapers on morning and complimentary wine and beer after 4pm weekdays.Jetstar is a low cost airline in Asia-Pacific and Australia. In Australia, its operation is entirely owned by Qantas Group. In Asia, the Qantas Group has wide the brand with their investments in Jetstar Asia (based in Singapore) and Jetstar Pacific (Vietnam). As a result, Jetstars operations have covered 50 destinations across South East Asia and Asia Pacific.Moreover, Qantas also offer non-flying businesses, which are and Qantas holiday and Qantas catering, making perfect products and services for traveling customers and other airlines businesses.PriceThe prices of flights are different according to the distance of destinations and the class of seat customers selected. Especially, for Jetstar, its prices are competitive with other low-cost airlines that make enormous profits to the company. As its prices are versatile, customers move make a decision based on the services Airlines of fered. In addition, for Qantas holiday, it also offers Price Promise program that customers can get guaranteed low prices on transfers, car hire, hotel or activities when they book on Qantas.com. Qantas will couple on price rate and give 1000 extra points to customers who find another website which provide better rate than Qantas.Place or Distribution channelCustomers can book their flights via motley different channels which are Qantas.com, Teleph oneness sales, Qantas travel Centers, Qantas aerodrome locations and other travel agencies. Customers also can manage their flight via the website and their meandering(a) phone.PromotionThere are many kinds of promotions to encourage sales such as discount air fare, buy one ticket get one free tickets, upgrading seat and loyalty program Frequent Flyer member.Frequent Flyer program is very popular in airlines industry. Qantas offers three levels of memberships which are Silver, currency and platinum, excluding Bronze entry level. Each membership has different privileges Qantas Club and business/First counters, additional kilograms for baggage allowance, point bonus, priority check in and so on. The higher membership level the better privileges members can receive and earn awards.After we identified 4 Ps for Qantas, we will analyze the SWOT outline to better understanding the organization. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are internal factors that the company can control, while Opportunities and Threats are external possibilities which fatality more company efforts support opportunities, or prevent and reduce threats.StrengthsStrong corporate imageQantas is the leader airways in Australia domestic and international and renowned as the second oldest airways. Moreover, the company is outstanding in strategic markets which are Asia-pacific and Western Europe.Frequent Flyer ProgramQantas Frequent Flyer program, the most popular and largest airways loyalty pr ogram in Southern tell of the world, possess approximately 6.8 million customers with more than 400 partners. This is an important marketing system to retain customers and crate brand loyalty to new passengers.Excellent customer serviceQantas is devoted to offer passenger with a wide-range of outstanding services. It employs more than 700 international customer service managers and supervisors. Over 1,600 First and Business flight attendants were selected by their product knowledge and extensive service experience and trained to offer a premium service to passengers. Also, many flight attendants are multi-lingual. They can blab a lean of languages such as French, Italian, German, Korean, Japanese, Spanish, Mandarin, Cantonese, and so on. Furthermore, Qantas also has recognition for using inflight defibrillators and also on-board airplanes provide physician kits which include medication and medication.Corporate brotherly responsibilityQantas are worried about the concern of envi ronment changing and are dedicated to manage its operations and development in an environmentally sustainable approach.They have launched the program Fly Carbon Neutral program to evoke people concerning on reducing carbon emissions that passengers can contribute small heart of money to offset their flight emissions.The Qantas group established the Qantas Environment and Fuel Conservation group to responsible for environment issues. They have decreased aircraft noise some airports, provided suggestion on acquisition assessment of new aircraft and new businesses, applied environmentally practices and performance, and to name but few.In addition, the company also donated to support various not-for-profit programs or organizations such as Great Barrier Reef Foundation, Flora and Fauna International, Clean up Australia Day, and so on.Versatile businessesApart from its master(prenominal) business, debauched Activity, Qantas also has invested in non-flying activities which are food ca tering, travel agency, airport and aircraft engineering that enable them to increase the companys profits and represent new opportunities to its present business.A spate of flight and routesThere are many routes covering worldwide provided by Qantas. Qantas group operate approximately 5300 flight a week including nearly 60 cities domestically and over 900 fights per week in 173 destinations in 42 countries. This help the Airways is recognized in many countries and expand its market share.Dual brand strategyQantas Group can cover a wide group of customers because it offers premium brand, Qantas, and low-cost brand, Jetstar. This creativity allowed Qantas to take advantage of target budget passenger and premium travelers to boost its profits and fulfill level of operation.WeaknessesEmployees raceQantas had conflicts with its engineers in reaching an agreement on a wage dispute earlier in 2008. However, via media was finally completed with a predictable annual wage raised between4 t o 5.8 %(Brigden, 2009). This is an important issue if it occurs again employees will have negative trust to the company that brings negative effects to overall operations.Dependence on single marketIn spite of expanding to international region, Qantas still depends on the domestic market for its main revenues. This over-dependence on single market leaves the Airways vulnerable to any politics situation or economic depression and in Australia.Spiraling costsAlthough in 2008 Qantas group has provided strategies to reduce the impact of increasing fuel costs, it was forced to cut down other operations cost such as jobs and flight capacity to put out competitive position in the market.OpportunitiesOpen Skies AgreementThere were many efforts between Australia and other nations such as the US, New Zealand, and so on to respect an open skies agreement. As a result, it has created new opportunities to operate unrestricted capacity over any routing they choose and with as many flights as th ey desire in beyond markets.Asia-Pacific potential marketAccording to Datamonitor (2009), The Asia-pacific airlines industry had been buzz offing at a healthy rate over 2005-2008, but showed a decline in 2009. This will increase once again in 2010Experts also predicted that the industrys volume is likely to increase to 794.3 million passengers by the end of 2013, showing a mix annual growth rate of8.6% for 2008-2013 period. Therefore, there will be enormous opportunities to increase company revenues and profits.Utilization new technologyTechnology is improving nowadays. The Airways can utilize it in many ways including increasing the service to customers and improving aircrafts design. In November 2009, Qantas reveal the project, which will begin in the mid-2010, to renovate domestic airport sign in times for passengers at Cityflyer ports across Australia. The membership cards including intelligent chip that can transform the data inside into personal boarding passes united to t he bag tags, and allow passengers to swipe their card on a reader and pass to an easy baggage drop. Non-frequent flyers will also satisfy with major upgrades to their check-in by using hosted kiosks and rapid bag drop.Strategic AllianceThe growth of strategic alliances is expected to bring about several returns including an extended route network, more frequent flights and Frequent Flyer passengers and cost and efficiency benefits.ThreatsExcessive competitionLow-cost airlines have become the main competitor of Qantas. Craigie and Bekiaris (2010) stated that Air Asia commenced flight between the Gold Coast, Perth, Melbourne, and Kuala Lumpur. In addition, Tony Fernandes, Air Asia CEO, said that Air Asia is going to start flying into Sydney by midyear of 2010. Besides, Air Asia X also provides cheap flight to London from Kuala Lumpur. This enhanced on the whole competition in Asia-pacific and Europe region. The competitors of Qantas are not limited only Air Asia, the other low-cost ai rlines such as Tiger Airlines and Virgin Blue also have offered the same routes as Qantas or Jetstar.Aviation Security issueAccording to the event of 11 September 2001, it decreased the demand for air travel because of the raised concerns about safety issue. Then, the cost of travel was raised as a result of the indispensability of arriving earlier for departure, the increased rate of delays follow-on security breaches, and new protection surcharge (Coughlin, C.C. et al, 2002). Qantas also has flights service between Australia and the US, so the airways have been affected directly by the increasing in security cost.Shortage of pilots and staffPearson (2008) indicated that approximately 19,000 pilots will need to be trained yearly until 2026 to meet estimated demand as airways grow agreeing to International Air Transport Association (IATA). As a result, it is important to note airways regulators will confront the challenge of training pilots better and faster which need more cost to absorb.Congestion and Airport capacity issueBecause the industry developed rapidly, a problem of airport capacity is possible, limiting the total number of airplanes flying to Australia as occurred in other parts of the world.All things considered, after studied both marketing mix and SWOT analysis, I would like to suggest the company to improve its operations as followsFocus on both domestic and international markets to diversify the risk of domestic economic, politics, social situations.Offer new promotions to passengers. For example, when it nearly reaches the date the flight taken place, company should discount air fare if those flights have remained too many seats to offset the cost of operations per flights. Consider about employees relationship, providing proper training, wages or benefits and number of working hours.Use new technology and well-trained employees for improving airlines services.Find new alliances and retain the relationship of current alliances that can shar e benefits to the airlines.Continue company social responsibility and Saving Environments projects to maintain good company image.Reference ListBrigden, Cathy. (2009). Journal of industrial Relations. Unions and collective bargaining in 2008, 51(3), 365-378.Coughlin, Cletus C. et. Al. (2002). Review. Aviation Security and Terrorism A Review of the Economic Issues, 84(5), 9-16.Craigie, J. Bekiaris, M. (2010). Money. Qantas gets cosy with AirAsia, 2(120), 16-16.Datamonitor. (2009). Airline exertion Profile Asia-Pacific. Airline Industry Profile Asia-Pacific, 1-32.Lake, Laura. (n.d). Developing Your Marketing-4Ps of Marketing. Online Available from http//marketing.about.com/od/marketingplanandstrategy/a/marketingmix.htm Accessed 5 May 2010.Pearson, David. (2008). Wall Street Journal-Eastern Edition. Airlines Face Shortage of Pilots, 251(95), p. B11A.Qantas. (2010). Qantas Fact file. Online Available from http//www.qantas.com.au/infodetail/about/FactFiles.pdf Accessed 5 May 2010.

The Mtc Touch Mission Marketing Essay

The Mtc Touch Mission Marketing EssayMTC touch is one of two alert operators in Lebanon currently with to a greater extent than 2 million subscribers. Since 2002 the mobile telecom sector is owned by the government and operated by 3rd party soakeds, thus MTC Touch is no anomaly, it is owned by the government and managed by Zain Group.As for competition MTC Touch is competing with its Rival Alfa the second mobile operator.MTC Touch missionClearly defined missions can be managed go, to sustain assess MTC Touch business mission we volition fol belittled the four main points Purpose, Strategy, Behaviors and Value (Campel Yueng, 1991)PurposeMTC Touch is committed to excellence and clearly states that Enhancing peoples modus vivendi is one of its top missions through application and maintenance of Quality management system that is ISO compliant (Touch, n.d.)StrategyMTC Touch is embracing every opportunity to amend and optimize its products and function and be an active contributor to the community (Touch, n.d.)Behavior StandardsMTC Touch is betting on its high level of professionalism and internal coordination by providing a special place to work (Touch, n.d.)ValueMTC Touch believes in adding value to its Stakeholders and its guests through continuous innovation, performance and qualityMTC Touch MarketingLebanon was notorious for its remit net income, In Late 2011 MTC Touch tack togethered its 3.9G engagement and offered five recent data packages, ranging from 10$ to 99$, and three new blackberry redevelopments, ranging from 1.5$ to 4.5$ a week, urged by foodstuff forces to develop variety of tradeing mixes (Borden, 1964) .Market OrientationMTC Touch ope rank domestic wholey in a Business to Consumer marketing fashion it is worth looking at the Market Orientation and its evolution within MTC Touch, and assess the main components customer orientation, competitor orientation and inter functional coordination (Stanley Narver, 1994).To accommodate to i ts customer value reach which is evolving with magazine and to create superior value for its customers MTC Touch was urged to continuously improve current services and launch new services.By knowing its rival Alfa short weakness, which was in the functioning of launching 3G, and with the launch of more advanced and latest 3.9G technology, MTC Touch demonstrated well developed competitor orientation practices.MTC Touch knew that for happy release of the new products they subscribe to build a swat team to form internally which demonstrated strong focus on inter-functional coordination demonstrated by the launch of its products in sync with network upgrade, marketing campaign and distribution facilities.It is clear that the market orientation is serving the global strategy goal stated in MTC touch mission, This gives us how close to the customer they aim to be and how effective they ar in responding to market changes (Baines, et al., 2011).Effective marketing strategy require s alike segmentation of market in response to market heterogeneity, catch the involves and providing the right products (Baker Hart, 2008). The fol paltrying illustrates the segmentation and different factors known as the marketing surroundings affecting the MTC Touch marketing mix.The Marketing EnvironmentFactors that affect the marketing mix argon known as the marketing forces, this section will drop off the flatboat on those factors that affected MTC Touch marketing mix, in a differentiated marketing approach.The Socio-cultural environment pushed MTC Touch to release variety of products for business purposers, teenagers, light and heavy users, as failing to adapt to such changes through changes in products mix will ultimately attain bad impact on companies (Baines, et al., 2011) , it is ceaselessly good to understand the variation in income in individuals life time and its influence on buying trends (MarketingTeam, n.d.).The economical environment which has direct impac t on consumer behaviors (Borden, 1964) where it identifies how much people can spend buying products, urged MTC Touch to release products at different prices.The Technological environment which is shifting more towards mail and network found marketing in current technology evolution era (Sclater, 2005) was demonstrated through MTC Touch advertisements utilizing Facebook, websites, tweeter and YouTube.The Legal and governmental environment in Lebanon of which companies have to follow strict regulations over pricing, pro bowel movements and advertising (Borden, 1964), The Dilemma here was to attack rivals network and products given that direct comparison is banned.The industrial environment represented by realizing the size, strength, motivations and attitudes of direct competitor (Borden, 1964) ,which is ALFA this case, as a result MTC touch rushed to upgrade its network and responded to the pressure of booming Smartphones and the incredibly data hungry applications to punish its c ustomers.The Ecological environment puts more pressure caused by Government and MTC Touch being committed to be eco-friendly, as consumers are becoming more broken about the impact of products on the environment (Baines, et al., 2011)MTC touch green success comes in the form of replacing obsolete generators and use eco friendly ones to reduce contamination and also demonstrated by the launch of several green services such as ATM recharge, online recharge, credit transfer, bill e-pay and online provisioning (Touch, n.d.).Apart from external factors listed to a higher place another forces affected the marketing mix which are related to consumer behaviors.The consumer behavior factors of which we consider, the individual part where customers are in need for high speed internet to stay connected to work and cordial hubs in a manhood of smartphones, Roamers are in need and looking for high speed internet services that match with to their home countries, MTC Touch was missing huge a mount of un set r yetue, the sociological part presented through the influence of other consumers either friends or family members that are already aware of such products such as inbound Roamers (Baker Hart, 2008)SegmentationThis section will examine the segmentation procedures used by MTC Touch which were based on profile, behavioral and psychological criteria, good segmentation identify the groups that are worth looking at, the underserved and the dissatisfied (Yankelovich Meer, 2006).Behavioral based on consumers usage of mobile internet, social, functionality and people being so attracted to technologyProfile based on demographics such as age, income, occupation and educationPsychological based on consumers interest, record and their lifestyles.MTC Touch launched products targeting roamers and extensive consumption customers as marketing today is becoming more focused on smaller but profitable segments in a way to be more efficient and effective (Duncan, 2002).The Marketing MixMarketing is a key management discipline (Marketing, n.d.) In which MTC Touch considers it as a philosophy for reaching new customers by offering different marketing mix to different segments, and to be a successful one it should have the four rights product, place, time and price (Marketing, n.d.).ProductThrough this product mix offerings MTC Touch tried to enhance customer perception by maximizing the customer benefit of their offerings (Borden, 1964) , they were able to reach new business segment through their blackberry products, this launch was coupled with several intangible services such as Credit Transfer, online provisioning and free mobile app to manage and monitor usagePriceBy launching different products, MTC touch tried to target different market segments business and personal, they even launched same product in different prices but different consumption cap, which enabled them to reach both low and high income market segments. advancementTo promote their new product s, MTC Touch covered different aspects advertisement, PR and branding where it make use of TV, Radio, website, creating weekly episodes to maintain online hype and interaction and billboards (Lynx, 2012).in conjunction with the launch MTC Touch had plenty of offers such as free prepaid to comportpaid switch, Free night data usage, 40% discount on night vocalization calls and all day on Sunday.The Bati2 campaign, in English (too slow), won the first prize in Dubai international advertisement festival, MTC Touch challenge due to regulations was to make pass to customers that the new 3.9G network is faster than the rivals 3G network and the solution was speedy and amigo with a mission to find whatsoeverthing faster than 3.9G. Results were instantaneous, Bati2 was everywhere in tweets, jokes, comments on sports, politics and the latest news, on facebook, it was even on popular TV programs. As a result MTC Touch added over 200 000 new subscriptions within 6 weeks (Lynx, 2012) perspec tiveMTC Touch reaches everyone anywhere, recharge card game available in MTC Touch retail stores, market Shops, Fuel Stations, Mobile outlets, online charging is also another option, ATM recharge and even Credit transfer between MTC Touch customers.PackagingAligning their branding strategy with packaging, MTC Touch stresses on the High Speed message, all recharge cards comes out with Speedy and Amigo on the coverPeopleMTC Touch fell short in this area, They didnt have the competitive edge in both presales and post sales support, appropriate training was not provided for call center employees, there is no process defined for submitting a support ticket, The Retail employees dont have large discipline about the released products and were not a help to customers to best select the product that fitsEvolution of influencing ForcesWe are living in a dynamic world with continuous changes of behaviors, of which the successful firm has to adapt to those changes and shall predict consumers and competitors responses to its products, a firm that is always seeking opportunities and creating them, a firm that has foresight and observing market signals whether they are natural, economical, social, industrial or scientific (Borden, 1964).The marketing mix is nothing but a solution to a problem at a given time and should never be constant or fixed, markets modernise and become more challenging, marketing mix should be as well in continuous motion responding to markets, to consumers, to competitors and to other external forces (Borden, 1964).MTC Touch and influencing ForcesThe economical factor Lebanon is passing through difficult times and the mobile rates are still highest if compared to the region notwithstanding the current reduction in prices. Further reduction in prices may be faced with legal constraints from the government.The Technological factor in the era of social media where people posting their bad perception of products online and in reach of everyone,The L egal, governmental and political factor changing prices is limited by government, political issues continue to evolve in Lebanon and the whole region which will have impact as Leading political parties will always aim to have more restraint on the telecom sector through changing the management team , thus impacting the whole firm strategy. The government is planning to release a terce license in Lebanon ,as a result this will redistribute the market share, another negative note would be low prices offered by the new fledgling as it will be given a grace period in terms of offers and prices.The industrial factor Telecom sector is dynamically evolving and todays technology could be obsolete by tomorrow, MTC Touch rival is in plan to upgrade their network to 3.9G by then MTC Touch will lose their technological edge, Data usage is surging due to the introduction of smartphones.Consumer behaviors are rapidly changing, high speed internet and being socially connected is becoming more a need not a demand, and Consumers are looking for services that fit their needs.Response to ChangesMTC Touch should always be creative and innovative in terms of developing and adjusting its marketing mix, should follow the trend and respond to its customers by always being up-to-date in terms of technologies and offered products, should always target the underserved consumers by offering new products or by adapting its current marketing mix.MTC Touch should have more focus on Relationship marketing with consumers and distributors to gain their backbone of loyalty, to engage consumers in developing or adjusting products more focus on integrated marketing through communication with consumers, try to answer their questions, get their feedback more focus on Internal marketing through aligning the vision with stakeholders and employees, giving them sense of involvement.Marketing ResearchMarketing question is the process of gathering, analyzing and communicating information to provi de the business with insight to assist taking marketing decision for future activities to successfully satisfy consumers through understanding their needs, motivations and ambitions (Baines, et al., 2011).Marketing question method actingology process consists of different tiers with a continuous feedback loops to help go back and assess work done or take corrective actions (MarketingTeam, n.d.).The process starts with defining a problem or an opportunity where the precise definition will aid shaping the market look into objectives through break in understanding of the needed information. Possible triggers are market conditions, competitor actions, market share or consumer behaviors.Research Approach development, decides how to proceed with the activities, what data is needed and how to collect it, how to coordinate internally or with the exploreer to make the research more comprehensive.Research design development, selects the research method to be followed whether it is descri ptive, exploratory or casual research, this stage also decides the selection of research agency, whether to go in-house or outsource.Data Collection and sampling, Data sources can be secondary or primary data and will be collected based on selected research method, this may include observational, Qualitative or Quantitative method, while Survey Methods can take any of the following forms by telephone, interviews or by email (Malhotra Peterson, 2001).Analysis and presentation, analysis will be performed Depending on the nature of collected data and collection method used (Baines, et al., 2011)Reporting, this step is as important as the whole process as it is the communication method to convey the research message in a well interpreted and understandable format to decision taking people.Market Research in MTC TouchMarketing research in MTC Touch is triggered either by identifying a problem or an opportunity.MTC Touch utilizes two sources for marketing research activities, Internal ma rketing department or consultancy research Agents depending on the identified issue. Outsourced activities fall under the research agency responsibility with MTC Touch being a support.Case Study 1 Mobile market penetration is low (53%)MTC Touch in collaboration with Lebanese ministry of telecommunications (MoT) which is the owner of the telecom sector in Lebanon noticed that the market penetration is as low as 53 % end of 2008 they triggered a marketing research to address the problem and identify possible solutions (TRA, n.d.).ProblemMobile market penetration is low at 53%, while neighboring countries are enjoying 100+% mobile penetrationsResearch FindingsThe research aimed at understanding the behaviors of customers, the market structure, challenges and drivers. The research covered different categories such as mobile, internet and data. The main purpose was to shed light on issues such as penetration, usage habits, improvements and needs.Research was conducted by a consultancy ma rket research firm which included surveys in face to face meetings and interviews fashion, with residential customers, corporate customers in a way to cover representative quotas for age, gender and socio-economic classes and different business sectors natural covering all Lebanese counties, also concluded interviews with providers covering topics like objectives, plans, service offerings and regulatory implications.The data collected showed that 47% of the target group is non-mobile users and the reasons were either they dont need a mobile, evident among old people (55-64), or because of expensive call rates. Other issues were highlighted such as the short severity of prepaid cards, Very low awareness of value added services and calling rates among customers.As for areas of improvement the results came as follows, 89% of respondents were willing for reduction in costs whilst 43% for better service (TRA, n.d.).Main problem was related to product, price, promotion and customer sati sfaction.Recommendations and ActionsFocusing on the research finding and recommendations, MoT in collaboration with MTC Touch decided to undertake a 40% discount on all calls in offpeak hours, introduced new prepaid cards at new rates and different validity time where cost of ownership is 55% cheaper and new packages are 27% cheaper than active packages, new recharge vouchers at different validity time, new SIM cards and codes, New postpaid cards at new rates up to 36% discount on local calls and 20% on local sms, discounted rates on international sms and calls up to 20%.Introduce new friends family plans at a 40% discount for two selected numbers.Apart from above recommendations, the research mentioned several service improvements and customer satisfaction recommendations. Things like permitting subscribers to recharge during validity period, Provide extensive training to employees, Point of Sale (PoS) and customer care centers to support new offerings, lift distribution agreeme nts to expedite promotion of new offerings and launch marketing campaign to raise customers awareness for all new products.ResultsPost execution results as of declination 2011 shared by MoT and MTC Touch, showed tremendous success, a 28% increase in mobile penetration, increase in revenues as reported by ministry of telecommunication and increase in customer satisfaction, mtc touch maintained its leadership position at 59% market share.AnalysisThe case study illustrates marketing research approach with MTC Touch and how it influence decisions related to marketing mix for new offerings.The study shows that the problem was related to Product, Price and promotion in specific, communication and awareness.The research started by defining the problem and then selecting best approach to tackle it and prepare the right mix. It gives evidence that a well designed market research addressing root cause of the problem will achieve splendid results it shows how the segmentation of the problem h elped to tackle it in different ways.Market Research ImprovementThe technology evolution and the globalization of markets introduced firms to new markets and new ways of conducting market research, information being available and in reach of customers urges the management to the need of hearing consumers, better understand their needs, ambitions and behaviors, thus marketing research became the mean to link management and consumers (Malhotra Peterson, 2001).Technology enhanced the effectiveness and efficiency of market research and led to increase dependency on it, The availability of huge data warehousing enhanced it through computer assisted techniques, The availability of industry and government research reports made it much easier to acquire information, The ability to save huge number of transactions increased the accuracy and The availability of internet and its nature being available to everyone and the amount of information reachable made execution faster, easier and at low er costs. (Malhotra Peterson, 2001)To improve its Market research and marketing mix, MTC Touch should be more active in the social media domain, as social sites such as Facebook, YouTube and Twitter are available to everyone, MTC Touch should listen to what customers say, understand their needs and behaviors and perceive feedback on its new products.MTC Touch should be more involved in analytical analysis methods, as Data often lends itself to statistical analyses to extract as much information as possible (Emblemsvg, 2005). The huge amount of data they possess including customers usage records, network trends and customer behaviors, the amount of tools they have to monitor customer experience and network performance, All this can play an important role in engaging customers passively in their market research, can help them understand the effect of all factors on the marketing mix and measure its efficiency to help model new marketing mix. They can use such data to find patterns, b ehaviors and correlations and use such correlations to optimize the marketing mix.

A Perfect Day for Bananafish :: Perfect Day Bananafish

A Perfect Day for Bananafish       Picture walking into a hotel room  and finding a  man dead on a enjoy.  Upon  immediate inspection it becomes obvious that he has supposedly taken his own life with the gun that lay beside him.  In  talking to his wife who was asleep on the bed next to him when this incident occurred, it is learned that he just walked in the door and shot  himself late the previous night.  Out of the many questions that could be asked from this story, I mean that it is probably extremely important to consider why  the main timbre, Seymour Glass, decided to commit suicide.             What I believe to be the reason for Seymours suicide has ii basic components the spiritual depravity of the world around him, and his struggle with his own spiritual shortcomings. The spiritual problem of the outside world is mostly a function of material greed, especially in the west, and materialism.  On the other hand, his own spiritual problem is more a matter of intellectual greed and true spiritualism.             In addressing the suicide, the difference should be distinguished between the See More Glass that we see through little Sybils eye, and the Seymour Glass that we see through the eyes of  the adult world.  Even though these two characters are in theory the same man, they are slightly different in some ways. You could also guess that they are the same character in different stages of development. Whatever the case may be, the reasons for the suicide shift slightly in emphasis as the character changes.             A Perfect Day for Bananafish attempts to symbolize that the bananas in  See More Glasss story represent all of the things which are taken in along the journey to adulthood.  If pursued with too much zeal, these bananas can pr event spiritual development and lead to a greater materialistic development.  See-More has realized that he cannot get rid of enough bananas to make any further spiritual progress in this life, so, rather than waste time, he commits suicide.  This is slightly obvious when he is taking the elevator back  up to his room on the night of the suicide.  His fixation upon his feet, which do not resemble the childlike feet that he desires to have, and the woman in the elevators scorn towards Seymours accusing her of staring at his feet, drive him to dislike the adult world even more.

The Constitutional Principle of Separation of Church and State Essay

The Constitutional Principle of Separation of Church and StateIt has been suggested that there is flowingly a culture war taking lieu in the United States. Depending on who you listen to, you will get vastly different descriptions of the two sides. Some will insist that the fight is between the upholders of sound Christian, moral values and godless, secular-minded, moral relativists. Others will tell you that defenders of religious freedom and rational thought are battling religious fundamentalists who wish to impose their radically orthodox settings on the whole of the American populace. Regardless of which way you view the debate, the entire so-called culture war boils down to a basic disagreement everyplace the place of religion in public life. In light of President Bushs recent nominations of John Roberts and Samuel Alito to the autocratic Court, I believe it is careful to have a thorough discussion of the Constitutional principle of insularism of church and state, because how the Supreme Court rules on issues related to this principle in the future day will have a profound impact on how we define ourselves as a country. In order to conduct a thorough doubtfulness into this debate, I believe it is necessary to start at the beginning and attempt to discern how our founding fathers viewed religions place in public life, and how they relayed this view in the First Amendment. After I have done this, I will try to apply some of the principles I have gathered to current hot-button social issues which are likely to come before the Supreme Court in the not too distant future.Proponents of a highly limited separation of church and state often argue that Americas founding fathers would be appalled at the extent to which the Judeo... ...ically examine the people we choose to permit sit on our nations highest court. No person should be afforded a free ride to a lifetime appointment on the Supreme Court without some assurances that they will protect and uphold basic Constitutional principles such as the separation of church and state. Failing to do so expertness well lead to a nation in which we are all less free, just the kind of nation that our founding fathers went to such extraordinary and majestic lengths to avoid. Works CitedFeldman, Noah. God, government and you. USA Today 10/17/2005.Allen, Brooke. Our Godless Constitution. Nation 280.7 (2005) 14-20.Isaacson, Walter. God of Our Fathers. Time July 2004 62-63.Jacoby, Susan. In Praise of Secularism. Nation 278.15 (2004) 14-18.Boston, Rob. James capital of Wisconsin and Church-State Separation. Church & State 54.3 (2001) 10-14.